Abordare formala, planificata a olectarii, analizei, interpretarii si raportarii informatiei necesare in luarea deciziilor.
A formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making
![[SMARK KnowHow: Brands and Communities 2015]: Comunitati sub lupa, din perspectiva oamenilor de research](https://media.iqads.ro/2015/05/collage6-cover-410.jpg)
![[UPDATE] MSLGROUP The Practice, Daescu Bortun Olteanu, BDR Associates, Golin Romania si Ogilvy Public Relations Bucharest, shortlistate in cadrul SABRE Awards 2015](https://media.iqads.ro/2015/04/459792-10150941772359361-1881136224-o1-cover-410.jpg)
![[Sport & Marketing] Teodora Juravle (Carrefour Romania): Implicarea in actiuni care incurajeaza romanii - adulti si copii deopotriva - sa practice sportul e un element esential in strategia Carrefour](https://media.iqads.ro/2015/03/teodora-juravle-manager-comunicare-marketing-carrefour-romania-cover-410.jpg)
![[SMARK KnowHow: Promotions Now 2015] Corporatii la promotie](https://media.iqads.ro/2015/03/y6a7894-cover-410.jpg)
![[Sport & marketing] Ruxandra Voda (Telekom Romania): In 2014, estimam ca un sfert din comunicarea companiei legata de initiativele de CSR a avut ca principala tema sportul](https://media.iqads.ro/2015/03/1619135-915611448469302-1057220891311244898-n-cover-410.jpg)
![[Sport & marketing] Copiii fac legatura intre iaurt si sport. De vorba cu Luiza Toma, despre Cupa Hagi Danone](https://media.iqads.ro/2015/02/dsc6708-cover-410.jpg)
![[Sport & Marketing] Tudor Vlad (Fundatia eMAG): Orice companie care sustine acum in Romania practicarea sportului de masa nu are decat de castigat](https://media.iqads.ro/2015/02/dudu2-2-cover-410.jpg)
![[Sport & Marketing] Patricia Zegreanu: Compania ŠKODA Auto a inceput ca producator de biciclete, astfel ca asocierea noastra cu ciclismul este cat se poate de fireasca](https://media.iqads.ro/2015/02/patriciazegreanuskoda-cover-410.jpg)
![[Din presa in PR] Alina Galeriu: Am constatat rapid ca presa ridica ziduri pentru a se "proteja" de mai toate demersurile PR-istice](https://media.iqads.ro/2015/01/alina-galeriu-cover-410.jpg)
![[INSIDER | Business-ul Vitrina Advertising in 2015] Mihaela Rus: Vom inchide anul 2014 cu o cifra de afaceri de aproximativ 2.5 milioane de euro](https://media.iqads.ro/2015/01/mihaela-rus-cover-410.jpg)
![[INSIDER | Business-ul HIPPOS in 2015] Emanuel Clonda: Ponderea serviciilor de creatie a crescut pana la 60% din cifra de afaceri, restul fiind media si productie](https://media.iqads.ro/2015/01/eme-2-2-cover-410.jpg)
