49 de lucrari din cele 88 inscrise in competitia de anul acesta Effie Awards au trecut de prima runda de jurizare Effie Romania. Campaniile au fost premiate pe 9 septembrie, pe scena Salii Auditorium, la Muzeul National de Arta al Romaniei, ȋn cadrul unui eveniment prezentat de Catalin Stefanescu.
Agentiile care au obtinut nominalizari ȋn cele 18 categorii de concurs sunt: CAP, Cohn and Jansen JWT, FCB Bucharest, GMP Advertising, Graffiti BBDO, Heist Industries, Jazz, Kubis Interactive, Leo Burnett Romania, Ogilvy&Mather Romania, Propaganda, McCann World Group Romania, Orange Romania, Publicis Romania, Rusu+Bortun Brand Growers, Tempo Advertising, UM Romania, si Webstyler.
Brandurile finaliste sunt: ACR, Amigo, Antrefrig, BCR, Bergenbier, Burn, Caroli, Carrefour, Cif, Ciucas, Coca-Cola, Dacia Logan Prestige, Doncafe, eMAG, Erste BCR, Federatia Romana de Fotbal Napolact, Fortifikat, Grolsch, ING Bank, KFC, MasterCard, National Institute for Blood & Untold Neumarkt, OMV, Orange, Patru Maini, Pizza Hut, Prigat, Strongbow, Telekom, Ursus Premium si Vodafone.
Juriul din prima runda a fost format din 50 de specialisti ȋn marketing si comunicare, research si profesionisti din mediul academic. In runda a doua de jurizare alti 40 de seniori ai industriei vor analiza lucrarile finaliste si vor desemna castigatorii Effie Awards 2016. Festivalul s-a schimbat de anul acesta, cu o noua formula de jurizare, cu un nou sistem de notare, discutii ȋntre jurati despre cazuri si categorii si reguli stricte ȋn alegerea castigatorilor, prin alinierea la standardele Effie New York. La finalul competitiei, toate agentiile nominalizate si castigatoare vor primi puncte ȋn Effie Global Index, unul dintre cele mai prestigioase tool-uri de indexare a agentiilor, retelelor si companiilor la nivel mondial, format pe baza rezultatelor obtinute din fiecare festival local Effie.
Gala Finalistilor EFFIE 2016 - prima de acest fel – s-a axat pe prezentarea primelor insight-uri rezultate din prima runda de jurizare. Pe langa finalistii EFFIE 2016, evenimentul a gazduit si un nou Effie Talk, sustinut de Karel Vinck, Chief Digital Brands of Publicis One Belgium & Managing Director of Duval Guillaume.
Castigatorii Effie Awards 2016 vor fi aplaudati pe 22 septembrie, ȋn cadrul unei Gale de Premiere ce va avea loc de asemenea la MNAR, Sala Auditorium.
Effie Awards 2016 – The Finalists
Packaged Food
Campaign: Celebrating everyday remarkable moments
Brand: Agricola
Client: Agricola
Submitted by: Wopa Communication
Campaign: Napolact Bio, the taste of pure nature
Brand: Napolact
Client: Friesland Campina
Submitted by: Propaganda
Campaign: Carolino Napkin
Brand: Caroli
Client: Caroli
Submitted by: UM Romania
Campaign: The Piglet Voice
Brand: Antrefrig
Client: Hame Romania
Submitted by: Graffiti BBDO
FINALISTS:
Campaign: Napolact Bio, the taste of pure nature
Brand: Napolact
Client: Friesland Campina
Submitted by: Propaganda
Campaign: Carolino Napkin
Brand: Caroli
Client: Caroli
Submitted by: UM Romania
Campaign: The Piglet Voice
Brand: Antrefrig
Client: Hame Romania
Submitted by: Graffiti BBDO
Snacks, confectionery and deserts
Campaign: Chio 1 out of 3
Brand: Chio
Client: Intersnack Romania
Submitted by: Brands & Bears
NO FINALIST
Personal Care Products & Services
Campaign: Mission Cleansing
Brand: Nivea
Client: Beiersdorf Romania
Submitted by: FCB Bucharest
Campaign: Declaration of beauty
Brand: Avon
Client: Avon Cosmetics Romania
Submitted by: Jazz
NO FINALISTS
Household supplies & services
Campaign: Domestos Schools Campaign
Brand: Domestos
Client: Unilever
Submitted by: Mindshare Media
Campaign: CIF Cleans Romania – part II
Brand: Cif
Client: Unilever
Submitted by: McCann World Group Romania
FINALIST:
Campaign: CIF Cleans Romania – part II
Brand: Cif
Client: Unilever
Submitted by: McCann World Group Romania
Alcoholic beverages – Beers
Campaign: For Proper Men
Brand: Neumarkt
Client: Heineken Romania
Submitted by: McCann Worldgroup Romania
Campaign: The Pirates
Brand: Ursus Premium
Client: Ursus Breweries
Submitted by: Graffiti BBDO
Campaign: Bergenbier Football
Brand: Bergenbier
Client: Bergenbier
Submitted by: Leo Burnett Romania
Campaign: The Aliens
Brand: Ursus Premium
Client: Ursus Breweries
Submitted by: Graffiti BBDO
FINALISTS:
Campaign: For Proper Men
Brand: Neumarkt
Client: Heineken Romania
Submitted by: McCann Worldgroup Romania
Campaign: The Pirates
Brand: Ursus Premium
Client: Ursus Breweries
Submitted by: Graffiti BBDO
Campaign: Bergenbier Football
Brand: Bergenbier
Client: Bergenbier
Submitted by: Leo Burnett Romania
Non-alcoholic beverages
Campaign: Sharpen your senses
Brand: Bucovina carbo
Client: Rio Bucovina
Submitted by: Wopa Communication
Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss Romania
Submitted by: McCann Worldgroup Romania
Campaign: Everyday Athletes
Brand: Prigat
Client: Prigat Romania
Submitted by: Leo Burnett Romania
FINALISTS:
Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss Romania
Submitted by: McCann Worldgroup Romania
Campaign: Everyday Athletes
Brand: Prigat
Client: Prigat Romania
Submitted by: Leo Burnett Romania
Durables
Campaign: The pleasure of ironing
Brand: Phillips
Client: Phillips
Submitted by: Ogilvy & Mather
Campaign: Funny Reviews Campaign
Brand: Lenovo Yoga
Client: Lenovo
Submitted by: Digital Star
Campaign: Romanians want more
Brand: Dacia Logan Prestige
Client: Dacia Automobile
Submitted by: Graffiti BBDO
FINALIST:
Campaign: Romanians want more
Brand: Dacia Logan Prestige
Client: Dacia Automobile
Submitted by: Graffiti BBDO
Retail
Campaign: Enough with all black Friday struggling
Brand: Media Galaxy
Client: Altex Romania
Submitted by: DDB Romania
Campaign: Duetos
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup Romania
Campaign: American bites
Brand: Kfc
Client: US Food Network
Submitted by: McCann Worldgroup Romania
Campaign: No Keyboard
Brand: Pizza Hut
Client: American Restaurants
Submitted by: McCann Worldgroup Romania
Campaign: Bun, din Romania! - The taste we all know
Brand: Bun, din Romania!
Client: BILLA Romania
Submitted by: Anca Rancea & Alexandru Aron
Campaign: I am Mega
Brand: Mega Image
Client: Mega Image
Submitted by: McCann Worldgroup Romania
Campaign: Shop anytime, anywhere
Brand: eMAG
Client: eMAG
Submitted by: Publicis Romania
Campaign: The City Changes with Us
Brand: MegaMall
Client: New Europe Property Investment
Submitted by: Rusu+Bortun Brand Growers
Campaign: Travel like a star
Brand: OMV
Client: OMV Petrom
Submitted by: Publicis Romania
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour Romania
Submitted by: Publicis Romania
FINALISTS:
Campaign: Duetos
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup Romania
Campaign: American bites
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup Romania
Campaign: No Keyboard
Brand: Pizza Hut
Client: American Restaurants
Submitted by: McCann Worldgroup Romania
Campaign: Shop anytime, anywhere
Brand: eMAG
Client: eMAG
Submitted by: Publicis Romania
Campaign: Travel like a star
Brand: OMV
Client: OMV Petrom
Submitted by: Publicis Romania
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour Romania
Submitted by: Publicis Romania
Financial services
Campaign: Pay Your Taxes with Visa
Brand: Visa
Client: Visa Europe
Submitted by: Geometry Global Romania
Campaign: ING Hotel
Brand: ING Bank
Client: ING Bank Romania
Submitted by: CAP
Campaign: ING Yes, you can
Brand: ING Bank
Client: ING Bank Romania
Submitted by: CAP
Campaign: Normality
Brand: MasterCard
Client: MasterCard
Submitted by: McCann Worldgroup Romania
Campaign: Reduced Repayments
Brand: Erste BCR
Client: BCR
Submitted by: Cohn and Jansen JWT
Campaign: Rich Life
Brand: BCR
Client: BCR
Submitted by: Cohn and Jansen JWT
FINALISTS:
Campaign: ING Hotel
Brand: ING Bank
Client: ING Bank Romania
Submitted by: CAP
Campaign: ING Yes, you can
Brand: ING Bank
Client: ING Bank Romania
Submitted by: CAP
Campaign: Normality
Brand: MasterCard
Client: MasterCard
Submitted by: McCann Worldgroup Romania
Campaign: Reduced Repayments
Brand: Erste BCR
Client: BCR
Submitted by: Cohn and Jansen JWT
Campaign: Rich Life
Brand: BCR
Client: BCR
Submitted by: Cohn and Jansen JWT
Media & Entertainment
Campaign: FRF - The Reconquered Stadium
Brand: Federatia Romana de Fotbal (Romanian Football Federation)
Client: Federatia Romana de Fotbal
Submitted by: GMP Advertising & Webstyler
NO FINALIST
Corporate Reputation, Image & Identity
Campaign: Mega Chic
Brand: Mega Image
Client: Mega Image
Submitted by: Ogilvy & Mather
Campaign: Theory vs. Reality
Brand: Bancpost
Client: Bancpost
Submitted by: DDB Romania
NO FINALIST
Telecommunications Voice offers
Campaign: Affordable entertainment
Brand: Focus Sat
Client: Focus Sat
Submitted by: Graffiti BBDO
Campaign: Hai Simona! – Go Simona!
Brand: Vodafone
Client: Vodafone Romania
Submitted by: McCann Worldgroup Romania
Campaign: Vodafone HBO Go
Brand: Vodafone
Client: Vodafone Romania
Submitted by: McCann Worldgroup Romania
Campaign: Christmas designed by kids
Brand: Telekom
Client: Telekom Romania
Submitted by: GMP Advertising
Campaign: Complete business solutions
Brand: Telekom
Client: Telekom Romania
Submitted by: GMP Advertising
Campaign: Tadaaam GigaWeekend
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett & Target
FINALISTS:
Campaign: Hai Simona! – Go Simona!
Brand: Vodafone
Client: Vodafone Romania
Submitted by: McCann Worldgroup Romania
Campaign: Vodafone HBO Go
Brand: Vodafone
Client: Vodafone Romania
Submitted by: McCann Worldgroup Romania
Campaign: Christmas designed by kids
Brand: Telekom
Client: Telekom Romania
Submitted by: GMP Advertising
Campaign: Tadaaam GigaWeekend
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett & Target
Healthcare products & services
Campaign: Low summer number of surgeries turn into record number
Brand: Ponderas
Client: Ponderas Hospital
Submitted by: Geometry Global Romania
NO FINALIST
Others
Campaign: Learn to be somebody for life
Brand: Romanian-American University
Client: Romanian-American University
Submitted by: WOPA Communication
Campaign: Mac Viruses Are Real
Brand: Bitdefender for Mac
Client: Bitdefender
Submitted by: Digital Star
Campaign: Google Streetview test
Brand: ACR
Client: ACR
Submitted by: Publicis Romania
Campaign: Great for your community
Brand: Patru Maini
Client: Patru Maini
Submitted by: Rusu+Bortun Brand Growers
FINALISTS:
Campaign: Google Streetview test
Brand: ACR
Client: ACR
Submitted by: Publicis Romania
Campaign: Great for your community
Brand: Patru Maini
Client: Patru Maini
Submitted by: Rusu+Bortun Brand Growers
David vs. Goliath
Campaign: The City Changes with Us
Brand: MegaMall
Client: New Europe Property Investment
Submitted by: Rusu+Bortun Brand Growers
NO FINALIST
Renaissance
Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss Romania
Submitted by: McCann Worldgroup Romania
FINALIST:
Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss Romania
Submitted by: McCann Worldgroup Romania
New Product or Service introductions
Campaign: Day by day Joy
Brand: Coresi Shopping Resort
Client: Coresi Shopping Resort
Submitted by: Ogilvy & Mather
Campaign: What’s your liver’s real age?
Brand: Fortifikat
Client: Terapia – a Sun Pharma company
Submitted by: Tempo Advertising
Campaign: The City Changes with Us
Brand: MegaMall
Client: New Europe Property Investment
Submitted by: Rusu+Bortun Brand Growers
FINALIST:
Campaign: What’s your liver’s real age?
Brand: Fortifikat
Client: Terapia – a Sun Pharma company
Submitted by: Tempo Advertising
Sustained Success
Campaign: How to champion the classified ads category
Brand: OLX
Client: OLX
Submitted by: Saatchi & Saatchi + The Geeks
Campaign: Billions of moments
Brand: Doncafe
Client: Strauss Romania
Submitted by: McCann Worldgroup Romania
Campaign: Millidge and Doig
Brand: Orange
Client: Orange Romania
Submitted by: Orange Romania
FINALISTS:
Campaign: Billions of moments
Brand: Doncafe
Client: Strauss Romania
Submitted by: McCann Worldgroup Romania
Campaign: Millidge and Doig
Brand: Orange
Client: Orange Romania
Submitted by: Orange Romania
Shopper Marketing
Campaign: Serif la relaxare
Brand: Ciucas
Client: Ursus Breweries
Submitted by: GMP Advertising
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour Romania
Submitted by: Publicis Romania
FINALISTS:
Campaign: Serif la relaxare
Brand: Ciucas
Client: Ursus Breweries
Submitted by: GMP Advertising
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour Romania
Submitted by: Publicis Romania
Brand Experience
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour Romania
Submitted by: Publicis Romania
Campaign: Kissing Bottles
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup Romania
Campaign: Where’s Mr. Applehead?
Brand: Strongbow
Client: Heineken Romania
Submitted by: Ogilvy & Mather
Campaign: Happy Moves
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup Romania
Campaign: The Music Box
Brand: Baneasa Shopping City
Client: Baneasa Shopping City
Submitted by: FCB Bucharest
Campaign: Grolsch Sound Experiment
Brand: Grolsch
Client: Ursus Breweries
Submitted by: Kubis Interactive
Campaign: Fakation
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup Romania
Campaign: Neighbors for 20 years
Brand: Mega Image
Client: Mega Image
Submitted by: McCann Worldgroup Romania
Campaign: Official Bank of the European Youth Capital
Brand: BCR
Client: Banca Comerciala Romana
Submitted by: Cohn and Jansen JWT
Campaign: Tadaaam
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett & Target
Campaign: Ursus@Untold
Brand: Ursus
Client: Ursus Breweries
Submitted by: Graffiti BBDO
FINALISTS:
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour Romania
Submitted by: Publicis Romania
Campaign: Kissing Bottles
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup Romania
Campaign: Where’s Mr. Applehead?
Brand: Strongbow
Client: Heineken Romania
Submitted by: Ogilvy & Mather
Campaign: Grolsch Sound Experiment
Brand: Grolsch
Client: Ursus Breweries
Submitted by: Kubis Interactive
Campaign: Fakation
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup Romania
Campaign: Tadaaam
Brand: Telekom
Client: Telekom Romania
Submitted by: Leo Burnett & Target
Good Works EFFIE – Brands (CSR)
Campaign: #TheKmBank
Brand: Ponderas
Client: Ponderas Hospital
Submitted by: Geometry Global Romania
Campaign: Domestos Schools Campaign
Brand: Domestos
Client: Unilever
Submitted by: Mindshare Media
Campaign: The fight that matters
Brand: Dorna
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup Romania
Campaign: Great for your community
Brand: Patru Maini
Client: Patru Maini
Submitted by: Rusu+Bortun Brand Growers
FINALIST:
Campaign: Great for your community
Brand: Patru Maini
Client: Patru Maini
Submitted by: Rusu+Bortun Brand Growers
GoodWorks EFFIE – Non – Profit
Campaign: Pay With Blood
Brand: National Institute for Blood & Untold
Client: National Institute for Blood (Centrul de Transfuzie Sanguina)
Submitted by: McCann Worldgroup Romania
Campaign: Pin the Pink
Brand: Renasterea Foundation
Client: Renasterea Foundation
Submitted by: McCann Worldgroup Romania
Campaign: My Answer is No
Brand: ActiveWatch
Client: ActiveWatch
Submitted by: FCB Bucharest
Campaign: Adopta un S / Adopt a Diacritic
Brand: Adopta un S / Adopt a diacritic
Client: Adopta un S / Adopt a diacritic
Submitted by: Kinecto Isobar
Campaign: Donate a Fan
Brand: Special Olympics Romania
Client: Special Olympics Romania
Submitted by: Cohn and Jansen JWT
Campaign: Stop the massacre, save our songbirds
Brand: Natura 2000 NGO Coalition
Client: Natura 2000 NGO Coalition
Submitted by: Jazz
FINALISTS:
Campaign: Pay With Blood
Brand: National Institute for Blood & Untold
Client: National Institute for Blood (Centrul de Transfuzie Sanguina)
Submitted by: McCann Worldgroup Romania
Campaign: My Answer is No
Brand: ActiveWatch
Client: ActiveWatch
Submitted by: FCB Bucharest
Campaign: Stop the massacre, save our songbirds
Brand: Natura 2000 NGO Coalition
Client: Natura 2000 NGO Coalition
Submitted by: Jazz
Media Innovation
Campaign: Pin the Pink
Brand: Renasterea Foundation
Client: Renasterea Foundation
Submitted by: McCann Worldgroup Romania
Campaign: Pay With Blood
Brand: National Institute for Blood & Untold
Client: National Institute for Blood (Centrul de Transfuzie Sanguina)
Submitted by: McCann Worldgroup Romania
Campaign: Little Money Big Fun
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup Romania
FINALIST:
Campaign: Pay With Blood
Brand: National Institute for Blood & Untold
Client: National Institute for Blood (Centrul de Transfuzie Sanguina)
Submitted by: McCann Worldgroup Romania
Engaged Communities
Campaign: Raymond and the Romanian Immigrants
Brand: Vodafone
Client: Vodafone Romania
Submitted by: McCann Worldgroup Romania
Campaign: Communities on fire
Brand: Burn
Client: Monster Energy
Submitted by: Heist Industries
Campaign: FRF - The Reconquered Stadium
Brand: Federatia Romana de Fotbal (Romanian Football Federation)
Client: Federatia Romana de Fotbal
Submitted by: GMP Advertising & Webstyler
Campaign: Great for your community
Brand: Patru Maini
Client: Patru Maini
Submitted by: Rusu+Bortun Brand Growers
Campaign: Tadaaam Show
Brand: Telekom Romania
Client: Telekom Romania
Submitted by: Leo Burnett & Target
FINALISTS:
Campaign: Raymond and the Romanian Immigrants
Brand: Vodafone
Client: Vodafone Romania
Submitted by: McCann Worldgroup Romania
Campaign: Communities on fire
Brand: Burn
Client: Monster Energy
Submitted by: Heist Industries
Campaign: FRF - The Reconquered Stadium
Brand: Federatia Romana de Fotbal (Romanian Football Federation)
Client: Federatia Romana de Fotbal
Submitted by: GMP Advertising & Webstyler
Campaign: Great for your community
Brand: Patru Maini
Client: Patru Maini
Submitted by: Rusu+Bortun Brand Growers
Campaign: Tadaaam Show
Brand: Telekom Romania
Client: Telekom Romania
Submitted by: Leo Burnett & Target
Business to Business
Campaign: Vodafone - Partner for Ready Business
Brand: Vodafone
Client: Vodafone Romania
Submitted by: McCann Worldgroup Romania
NO FINALIST
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