Inscrierile in competitia Effie Awards 2016 se prelungesc pana pe 29 august, ora 18

Inscrierile in competitia Effie Awards 2016 se prelungesc pana pe 29 august, ora 18

Competitia de anul acesta are un formular nou de concurs, adaptat formatului international, o noua categorie (Engaged Communities) si un nou sistem de notare si jurizare. Toate materialele necesare ȋnscrierii se gasesc pe site-ul competitiei.

 

Categorii:

Packaged Food // Snacks, confectionery and deserts // Personal Care Products & Services // Household supplies & services // Alcoholic beverages – Beers // Alcoholic beverages – Others // Non-alcoholic beverages // Durables // Retail // Financial services // Media & Entertainment // Corporate Reputation, Image & Identity // Telecommunications // Healthcare products & services // Others

David vs. Goliath // Renaissance // New Product or Service introductions // Sustained Success // Shopper Marketing // Brand Experience // Good Works EFFIE – Brands (CSR) // GoodWorks EFFIE – Non – Profit // Media Innovation // Engaged Communities // Business to Business

 

Moderatori jurizare:

Adina Nica (Managing Director Open-I Research), Adriana Gherman (CMK Senior Manager The Procter & Gamble Company), Angela Gavrilescu (Senior Consultant The Network), Dan Zloteanu (Business Consultant & Marketing Researcher MRI Research & Consulting / part of TheNetwork), Diana Flutur (Life & Business Coach / Public Speaker & Motivator) Eusediu Margasoiu (Managing Partner The Network), Yuri Constantinov (Marketing Director of The Nielsen Company), Mihaela Alexandru (Research Director 360Insights), Madalina Carstea (GFK Custom Research & Strategy Director) and Narcis Horhoianu (Marketing Director of Heineken Romania).

Inscrierea cazurilor, jurizarea si moderarea se vor face toate dupa un cadru format din patru puncte-cheie: Communications challenge and objectives, Strategic insights and idea, Bringing the idea to life & Results.

Vor exista doua runde de jurizare, precum si doua ceremonii de premiere – prima axata pe nominalizati, iar cea de-a doua pe castigatori. Acest nou aspect introdus tot anul acesta accentueaza faptul ca focusul nu mai este indreptat catre gala de premiere, ci catre procesul de invatare.

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