In cadrul unui plan media, actiune de selectare a canalelor si suporturilor media in functie de costul de comunicatie (costul per mie - CPM), de bugetul disponibil si audienta diverselor suporturi, in vederea indeplinirii obiectivelor de marketing propuse.




![[Adland neighbours] Janez Rakušček (Luna\TBWA Slovenia): It takes courage to keep what is right and wrong in perspective; what opinions we have about the world and how we'd like to change it](https://media.iqads.ro/2018/08/img-41391-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - DDB Romania - I am a peasant / Biz Magazine / Biz](https://media.iqads.ro/2016/05/untitled-design-57-cover-410.jpg)
















