Advertising in care o companie promoveaza un produs sau seviciu. Cele care dau produsului valoare pentru cumparator sunt atributele tangibile si proprietatile intangibile.
advertising in which a company promotes a particular good or service. Product Attributes distinctive tangible and intangible features of a product that give it its value to a user.
![[INSIDER 2007-2014 | Schimbari in business-ul de creatie] Razvan Vasiloiu: Daca faci o campanie care vinde, atunci clientul va avea de unde sa iti mai dea un brief si inca unul.](https://media.iqads.ro/2014/09/razvan-vasiloiu-thesyndicate1-cover-410.jpg)
![[Etica in publicitate] Vlad Lazar: Publicitatea nu este unicul tau Dumnezeul](https://media.iqads.ro/2014/09/vlad-lazar-cover-800-cover-800-cover-410.jpg)
![[AdStory] Gabor Havasi (McCann Budapest): At Golden Drum, I don’t want to see campaigns for small clients without real business problems](https://media.iqads.ro/2014/08/gabor-havasi-cover-410.jpg)
![[AdStory] Whit Hiler (Cornett IMS): The best campaign I’ve worked on so far is probably our "Kentucky for Kentucky" campaign](https://media.iqads.ro/2013/12/photo-3-cover-410.jpg)
![[AdStory] John Pallant (Saatchi & Saatchi): It takes lots of ideas to get from "good" to "great"](https://media.iqads.ro/2013/10/photo-large-27118-cover-410.jpg)
