Advertising in care o companie promoveaza un produs sau seviciu. Cele care dau produsului valoare pentru cumparator sunt atributele tangibile si proprietatile intangibile.
advertising in which a company promotes a particular good or service. Product Attributes distinctive tangible and intangible features of a product that give it its value to a user.
![[AdStory] Whit Hiler (Cornett IMS): The best campaign I’ve worked on so far is probably our "Kentucky for Kentucky" campaign](https://media.iqads.ro/2013/12/photo-3-cover-410.jpg)
![[AdStory] John Pallant (Saatchi & Saatchi): It takes lots of ideas to get from "good" to "great"](https://media.iqads.ro/2013/10/photo-large-27118-cover-410.jpg)
