Advertising in care o companie promoveaza un produs sau seviciu. Cele care dau produsului valoare pentru cumparator sunt atributele tangibile si proprietatile intangibile.
advertising in which a company promotes a particular good or service. Product Attributes distinctive tangible and intangible features of a product that give it its value to a user.
![[IQads Kadett] Radu Ionescu (Kinecto) despre cum comunica un brand pe Facebook](https://media.iqads.ro/2013/04/photo-large-25491-cover-410.jpg)
![[AdStory] Luke Sullivan: If you’re not innately curious, why did you even get out of bed this morning?](https://media.iqads.ro/2013/01/photo-large-24958-cover-410.jpg)
![[AdStory] Will Rust (Ogilvy Group Czech Republic): I don’t believe in brainstorming and I hate the term. It suggests that 80% of the time spent at work people are not coming up with ideas](https://media.iqads.ro/2013/01/photo-large-24940-cover-410.jpg)
![[AdStory] Galen Graham (180 Amsterdam): In college I was the guy who owned the car that got pulled over with stolen items in the trunk](https://media.iqads.ro/2013/01/photo-large-24950-cover-410.jpg)
![[AdLife] Micky Denehy: "I loved my 30 years in advertising and now I love teaching others"](https://media.iqads.ro/2013/01/photo-large-24906-cover-410.jpg)
