Un termen folosit pentru a descrie publicitatea online care se bazeaza pe interactivitate(mai mult decat un link) si/sau sunet si animatie, folosindu-se software plug in.
Used to describe online advertising that provides interactivity (rather than just a link) and/or sound and animation possibly using plug in software.
![[Trenduri 2020] Ioana Dobrinescu: Va fi anul self care. Şi prin asta nu mă refer la creme, ci la tot ce gravitează în jurul percepţiei de sine](https://media.iqads.ro/2020/02/ioanadobrinescu-cover-410.jpg)
![[Weekend Watch List] Colegul meu, robotul](https://media.iqads.ro/2019/04/collage-ai2-cover-410.jpg)
![[Concluziile lui 2018] Sorina Mihai: Brandurile au inceput sa fie din ce in ce mai vocale. Au devenit avocati ai unor cauze sau mediatori](https://media.iqads.ro/2015/01/sorina-mihai-porter-novelli-public-relations-cover-410.jpg)
![[Adland neighbours] Gábor Havasi and Marina Niks (McCann Budapest): We have Russian, Brazilian, French, Persian and American colleagues. All we're missing are Romanians](https://media.iqads.ro/2018/10/marina-gabor-cover-410.jpg)
![[Businessul de regie] Oana Lupoaie (ThinkDigital): Metricul de viewability castiga teren in 2018 si tot mai multi clienti incep sa cumpere doar viewable ads](https://media.iqads.ro/2018/08/oanalupoaie-2-sezatoarea-urbana-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Rusu+Bortun - The Philanthropists / Primus / Patru Maini](https://media.iqads.ro/2016/05/primus-the-philantropists-the-austrian-archduke-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - McCann - Little money, big fun / KFC / KFC Romania](https://media.iqads.ro/2016/05/untitled-design-43-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - McCann - Bittersweet Pies / PAUL / PAUL Romania](https://media.iqads.ro/2016/05/untitled-design-26-cover-410.jpg)
![[FIBRA Jury] Radinka Danilov (Ruskin & Hunt): Festivals are equivalent of ancient public squares, for experts to exchange experience, generate creative energy and get to know the market](https://media.iqads.ro/2016/04/radinka-danilov-ruskin-hunt-cover-410.jpg)
![[PR-ul creativ] Laura Iacobescu: Cantitatea este inlocuita de calitate, iar in PR acest lucru se traduce prin creativitate](https://media.iqads.ro/2015/11/laura3-cover-410.jpg)
