Un termen folosit pentru a descrie publicitatea online care se bazeaza pe interactivitate(mai mult decat un link) si/sau sunet si animatie, folosindu-se software plug in.
Used to describe online advertising that provides interactivity (rather than just a link) and/or sound and animation possibly using plug in software.


![[Premiile FIBRA #1] Gold FIBRA - McCann - Bittersweet Pies / PAUL / PAUL Romania](https://media.iqads.ro/2016/05/untitled-design-26-cover-410.jpg)
![[FIBRA Jury] Radinka Danilov (Ruskin & Hunt): Festivals are equivalent of ancient public squares, for experts to exchange experience, generate creative energy and get to know the market](https://media.iqads.ro/2016/04/radinka-danilov-ruskin-hunt-cover-410.jpg)


![[PR-ul creativ] Laura Iacobescu: Cantitatea este inlocuita de calitate, iar in PR acest lucru se traduce prin creativitate](https://media.iqads.ro/2015/11/laura3-cover-410.jpg)
![[In trend] Alice Mihai (ISRA): Obsesia legata de "big data" si "market analytics" este una tranzitorie pentru ca niciun client nu-si doreste ca la sfarsitul zilei sa spuna: "we are rich in data, but poor in insights"](https://media.iqads.ro/2015/09/fotoalice-isra-cover-410.jpg)
















![[UPDATE] Gala Internetics 2012: MRM Worldwide e agentia anului, iar "Romanii sunt destepti" primeste 6 trofee](https://media.iqads.ro/2012/10/photo-large-24278-cover-410.jpg)












