Websites and applications that enable users to create and share content or to participate in social networking.
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:
- Social media are interactive Web 2.0 Internet-based applications.
- User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.
- Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.
- Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.





![[Brandul universitar] Dincolo de membrii comunitatii, UniTBv comunica in online si cu alte institutii similare, de la noi sau din alte tari](https://media.iqads.ro/2016/11/14590303-1391276160899680-2071112686684321212-n-cover-410.jpg)
![[Retail a la Black Friday] Robert Berza (ZOOT): Black Friday e important, dar nu este in ADN-ul brandului ZOOT](https://media.iqads.ro/2016/11/13165929-10209525850647616-4556884810101414081-n-cover-410.jpg)


![[Brandul universitar] Universitatea din Bucuresti nu vizeaza doar studentii, ci si tinerii cercetatori sau publicul larg, pentru campaniile cu implicare sociala](https://media.iqads.ro/2016/11/dsc-0612-cover-410.jpg)


![[Pe felia BTL] Andreia Dinu si Cristian Paraschiv (Fieldstar): In-store & HoReCa raman o componenta importanta de business, generand undeva la 70% din contextele nevoii unei activari de brand](https://media.iqads.ro/2016/11/collagefield-cover-410.jpg)
![[Faurari in fashion] Colectiile Izabelei Mandoiu, insufletite de motive folclorice](https://media.iqads.ro/2016/10/12196333-10205392093141019-3423433894922405899-n-cover-410.jpg)
![[Branduri in promotie] Monica Eftimie (KFC Romania): Cautam sa oferim clientilor promotii contextuale, potrivite pentru un anumit moment sau o anumita situatie](https://media.iqads.ro/2016/10/monica-eftimie-chief-marketing-officer-kfc-cover-410.jpg)

![[Brandul universitar] UAIC Iasi: Statutul de institutie publica, finantata de la bugetul statului, ridica anumite obstacole in comunicare pe care o entitate privata nu le-ar intalni](https://media.iqads.ro/2016/10/imagine-departament-cover-410.jpg)
![[Cu influencerii la client] Cristina Fulea (Wunderman): Mai putin awareness, mai multa conversie](https://media.iqads.ro/2016/10/poza-cover-410.jpg)




![[Pro bono in agentii] Mihaela Rus, Vitrina: Credem proverbul „Omul sfințește locul” și știm că nimic nu vine de la sine](https://media.iqads.ro/2016/06/mihaela-rus-vitrina-advertising-cover-410.jpg)

![[Brandul universitar] UMF Targu Mures: Nu mai suntem doar o institutie care scolarizeaza medici si farmacisti, ci am devenit parte din comunitate](https://media.iqads.ro/2016/10/20161011-114813-copy1-cover-410.jpg)



![[Cu influencerii la client] Adina Militaru (Tribal Worldwide Romania): Prin influenceri, castigi 3 secunde in plus din atentia targetului si asta valoreaza mult intr-un newsfeed aglomerat](https://media.iqads.ro/2016/10/2016-09-27-08-55-55-1-cover-410.jpg)


![[Branduri in promotie] Cristiana Miu (Avon), despre campania "Jocurile Frumusetii": Sute de articole sunt publicate lunar despre brandul nostru, dar tinerii pe care ii targetam aveau nevoie de altceva](https://media.iqads.ro/2016/10/cristiana-miu-sales-communication-specialist-avon-cover-410.jpg)









