Voucher

Pentru publicatiile tiparite, un voucher este dovada ca reclama a rulat si este furnizat agentiei fie sub forma copiilor publicatiei sau ca reclamele decupate. Copiile intregi sunt de preferat pentru ca poate fi verificata pozitia si continutul editorial. Se foloseste ca sinonim expresia 'checking copy'.

For print titles, a voucher acts as proof that the advertisement has run and is provided to the agency by the publisher either in the form of a full copy of the publication or a tear-sheet of the advertisement from the publication. A full copy is preferable so that positioning and editorial environment of the advertisement can be checked. A voucher is also sometimes known as a 'checking copy'.

Articole in care e folosit acest termen