Marketing research 2012 - Key consumer trends

SMARK TV • Carmen Mihu

Autor: Carmen Mihu
Montaj: Adrian Maraloiu

In cadrul conferintei Marketing research 2012, speakerii panelului Key consumer trends au venit in intampinarea participantilor prin expunerea unor trenduri identificate la nivel de consumator dar si a unor studii de caz ce au avut ca punct de pornire un astfel de trend, exemplificand astfel modalitati de implementare. Vedeti aici o parte dintre subiectele abordate in cadrul panelului de catre Ada Roseti (Director de Programe pe Europa de Sud-Est, Discovery Networks) si Andrei Canda (Client Service Director, Mercury Research), Violeta Bahaciu (Knowledge Research Manager, GfK Romania), Radu Bogdan (Managing Partner, Brennan Research & Consultants), Adina Nica (Consumer Insights and Brand Strategy Consultant, The Network), Dan Petre (Managing Partner, D&D Research), dar si Alina Tudose (Managing Director & Head of Strategy, CohnandJansen JWT).

Companii

GfK D&D Research Mercury Research Discovery Networks Brennan Research & Consultants Cohn & Jansen The Network JWT Cohn & Jansen GfK Brennan Research & Consultants

Branduri

Discovery

Campanii

NETWORK

Oameni

Carmen Mihu Radu Bogdan Dan Petre Ada Roseti Adina Nica Alina Tudose Andrei Canda Adrian Maraloiu Violeta Bahaciu

Pozitii

Research Manager Client Service Director Head of Strategy Managing Partner Managing Director

Subiecte

Research, Corporate, Marketing

Branded

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