Florian Schwalme (Creative Director, Scholz & Friends) is happily married to advertising, the thing he has fallen in love with since day one. Dedicated to simplicity, he strives to make creativity have its say. Even if that means searching for inspiration, together with his team, on the agency rooftop.
I grew up on the streets of East-Berlin.
As a child, I dreamt of becoming a cartoonist like my father was.
The craziest thing I did in high school was getting comatosely drunk with my biology teacher the night before the final exam.
In college I was the guy who skipped college.
What is great about our agency is that there is no fear.
This is where we brainstorm:
We try to get out of the office as often as possible. Many times we brainstorm on the roof deck of the agency.
This is how my desk looks like:
Beware of the garden gnome! He is in charge, when I'm not in the office. His machine gun is no threat, but his karate skills are.
My relationship status with advertising: happily married. No extramarital affairs ever since.
I decided I wanted to work in advertising when I realized, I shouldn't have skipped college.
What is great about working in advertising is that you're basically paid for fantasizing.
