Gama Coccolino Sensations, relansata sub numele Coccolino Creations

Gama Coccolino Sensations, relansata sub numele Coccolino Creations

Coccolino anunta relansarea gamei Sensations sub numele Coccolino Creations si introducerea pe piata romaneasca a unui nou produs: Coccolino Water Lily & Pink Grapefruit. Conceptul apartine Unilever South Central si este parte a unei campanii regionale (Central and Eastern Europe) de relansare. In Romania, campania se desfasoara in perioada iunie-august 2014 si include un spot TV, comunicare in-store, prin canale de social media si actiuni de PR, precizeaza un comunicat din partea IMAGE PR.

De adaptarea si implementarea campaniei in Romania s-au ocupat Andra Sima (Brand Building Executive Fabric Conditioners, Unilever South Central Europe) si Iulia Floricica (Senior Brand Manager Laundry,Unilever South Central Europe), alaturi de agentiile Activ Ad Communication (creatie), Kubis (digital), Mindshare (media) si IMAGE PR (PR).

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MindShare Media

Mindshare are a global, multi-award winning, media agency network of 9300 people across 86 countries united by the desire to create new media experiences. What we do Modern marketing requires more than just media... vezi detalii »

Kubis

KUBIS is a creative agency led by curiosity. Vigilant and open-minded, we feed our minds with science and our hearts with fiction. We like to go bold, we want to go big, and we like to go first. Our ideas are... vezi detalii »

ACTIV AD

Suntem o agentie de creatie care si-a transformat abilitatile marcom si creativitatea in servicii adaptabile tuturor companiilor, fie ele mici sau mari: Campanii de Advertising Integrate; Activari de Brand;... vezi detalii »

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