O noua runda de shortlisturi vine de laCannes Lions, din care aflam ce campanii au intrat in finala cursei pentru zonele Craft, Experience si Entertainment (dintre cele 9 nou-infiintate pentru competitia 2018). McCann Worldgroup Romania obtine 3 shortlisturi la Experience / Brand Experience & Activation Lions, cu doua campanii, realizate pentru Vodafone si, respectiv, Beau Monde.
Astfel, campania Vodafone Romania - "Race a Nation" dezvoltata in jurul app-ului Race Ready apare pe listele scurte Brand Experience & Activation Lions in doua subcategorii: Connected Experience si Brand-owned Experience.
In continuare, Beau Monde - "Bihor Couture" se afla shortlistata la aceeasi categorie Brand Experience & Activation, sectiunea Media & Entertainment.
Din partea Romaniei, Irina Pencea (Co-founder & Managing Partner, Jazz) a facut parte din juriul pentru shortlisturile categoriei Brand Experience & Activation.
Astazi organizatorii festivalului au anuntat shortlisturile zonelor Craft (Digital Craft Lions, Film Craft Lions si Industry Craft Lions), Experience (Brand Experience & Activation Lions, Creative eCommerce Lions) si Entertainment (Entertainment Lions si Entertainment Lions for Music).























