If you’ve spent any time online, you probably already have an idea of what a blog is. Merriam Webster defines it broadly as:

“a website that contains online personal reflections, comments, and often hyperlinks, videos, and photographs provided by the writer.”

But in the world of digital marketing, blogs are a lot more than just personal sites. In fact, company blogs and blog posts are at the heart of content marketing and lead generation. Quality blog content that’s relevant to your customer base and written per best SEO (search engine optimization) practices makes your site “findable” by consumers on Google and other search engines—and keeps them on your site once they’ve found you.

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