Brand Preference

Stadiu in loialitatea fata de marca in care cumparatorul va alege un anumit brand, dar va cumpara brandul concurentei, daca cel pe care il doreste nu este disponibil. Vezi Brand Insistence; Brand Recognition.

The stage of brand loyalty at which a buyer will select a particular brand but will choose a competitor's brand if the preferred brand is unavailable. See Brand Insistence; Brand Recognition.

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