Facebook allows advertisers to reach its users through their ad network. A range of ad types can be created to reach various goals set by companies. Facebook advertising is unique in that audiences are set up based on vast demographic information that Facebook has about their users, as compared to Google advertising that uses keywords.











![[Self-help in publicitate] Cristian Pantazi: Binele individual ne-a adus la momentul asta de regres. Prea multi Mesia intr-o piata atee ca a noastra](https://media.iqads.ro/2015/07/img-9384-crop-cover-410.jpg)
![[INSIDER | Business-ul Promoart] Andrei Stanciu: Ultimii ani au fost concentrati strict pe investitii, nimic legat de promovare/ vanzari](https://media.iqads.ro/2015/07/0057-cover-410.jpg)
![[Cannes Lions #62] Anca Nuta (UniCredit): Acest festival mi se pare cea mai buna scoala pentru toti cei care aspira la o cariera in industriile creative](https://media.iqads.ro/2015/07/anca-nuta-20141215-0010-cover-410.jpg)




![[Brand romanesc] Cristina Gherghe si Bogdan Rada (Biofarm) spun povestea brandului Cavit, inceputa in Romania anului 1964](https://media.iqads.ro/2015/06/collagecavit3-cover-410.jpg)




![[SMARK KnowHow: Brands and Communities 2015] Trei strategi despre comunitati inca nedescoperite](https://media.iqads.ro/2015/05/conf-cover-410.jpg)
![[INSIDER | Business-ul Agrafa Print Services] Mihai Baciu: Avem clienti care ne solicita constant si creatia - atat pentru grafica, cat si pentru productie](https://media.iqads.ro/2015/05/1me-cover-410.jpg)
![[SMARK KnowHow: Brands and Communities 2015] Se poate croi o comunitate relevanta si pentru brandul meu?](https://media.iqads.ro/2015/05/smarkknowhowpanel2-cover-410.jpg)
![[Brand romanesc] Victor Teiosanu (SABMiller) despre Ciucas, de la epoca cerbului Cornel pana la ritualul relaxarii din Poiana Ciucas](https://media.iqads.ro/2015/05/ciucascolaj3-cover-410.jpg)

![[Pacatele publicitatii] Adrian Preda: Sunt de acord cu Jim Jefferies care zicea ca Biblia ar trebui sa aiba o singura pagina pe care sa scrie: "Try not to be a cunt"](https://media.iqads.ro/2015/05/11046566-1042660219095245-5657274009600994232-o-cover-410.jpg)











