Facebook allows advertisers to reach its users through their ad network. A range of ad types can be created to reach various goals set by companies. Facebook advertising is unique in that audiences are set up based on vast demographic information that Facebook has about their users, as compared to Google advertising that uses keywords.


![[Strategic Planning] Bogdan Ionita (Draftfcb): Sa iesi in strada sa vorbesti cu oameni poate fi la fel de fun ca statul pe marginea lacului si ganditul la chestii](https://media.iqads.ro/2013/03/photo-large-25467-cover-410.jpg)
![[Digital AdLife] Marius Deak: In liceu eram tipul ala care nu era mai niciodata la ore pentru ca eram plecat prin tara in vreo delegatie sau sa tin un curs de web](https://media.iqads.ro/2013/03/photo-large-25437-cover-410.jpg)

![[Design freelancers] Evelin Bundur: Incerc sa imi construiesc un portofoliu cat mai cuprinzator pentru ca la un moment dat sa pot sa lucrez de acasa sau de la mare](https://media.iqads.ro/2013/03/photo-large-25359-cover-410.jpg)


![[Studiu de caz] Aproximativ 68% din populatia Romaniei a vazut mesajul campaniei "Traversati prin locurile marcate", semnata de Next Advertising](https://media.iqads.ro/2013/03/photo-large-25305-cover-410.jpg)





![[AdStory] Pedro Bexiga (Fuel Lisbon) si cel mai bun sfat despre industrie: "Viata e prea scurta ca sa lucrezi cu nenorociti"](https://media.iqads.ro/2013/02/photo-large-25043-cover-410.jpg)

![[AdStory] Pedro Bexiga (Fuel Lisbon) and the best advertising advice: "Life is too short to work with sons of bitches"](https://media.iqads.ro/2013/02/photo-large-25040-cover-410.jpg)




![[AdStory] Luke Sullivan: If you’re not innately curious, why did you even get out of bed this morning?](https://media.iqads.ro/2013/01/photo-large-24958-cover-410.jpg)
![[AdStory] Will Rust (Ogilvy Group Czech Republic): I don’t believe in brainstorming and I hate the term. It suggests that 80% of the time spent at work people are not coming up with ideas](https://media.iqads.ro/2013/01/photo-large-24940-cover-410.jpg)
![[IQads Kadett] Dan Brasoveanu despre online marketing, de la PPC la analytics](https://media.iqads.ro/2013/01/photo-large-24946-cover-410.jpg)
![[AdLife] Dan Amariei: In liceu eram tipul ala care era cool fara sa stie](https://media.iqads.ro/2013/01/photo-large-24962-cover-410.jpg)
![[AdStory] Ted Royer (Droga5, New York): "The best piece of advice I ever received from someone in the industry is take the job you are afraid of"](https://media.iqads.ro/2013/01/photo-large-24971-cover-410.jpg)

![[AdStory] Galen Graham (180 Amsterdam): In college I was the guy who owned the car that got pulled over with stolen items in the trunk](https://media.iqads.ro/2013/01/photo-large-24950-cover-410.jpg)









