Focus Group

O tehnica de cercetare de marketing calitativa in care un moderator intervieveaza un grup mic de consumatori din publicul tinta intr-un cadru informal, cu scopul de a vedea reactia imdeiata a pietei cu privire la un anumit brand, pentru a genera noi idei de produs etc. Se mai numeste si panel de clienti (Customer Panel). Vezi Qualitative Marketing Research (cercetarea calitativa de marketing).

A qualitative marketing research technique in which an independent moderator interviews a small group of consumers from the target market in an informal setting to get an immediate market reaction to a new product or brand name, to generate new product ideas, etc. Also referred to as a Customer Panel. See Qualitative Marketing Research.

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