Cumparatorii si potentialii cumparatori ai unui produs, care au un anumit nivel de interes in ceea ce-l priveste si care isi permit sa-l cumpere
All the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.
![[Dac-ai fi PR la Protein World] Andreea Leonte (McCann PR): Nu poti sa fii totul pentru toata lumea. Brandul si-a asumat ca va fi blamat si urat si a facut-o cu curaj](https://media.iqads.ro/2015/04/collage16-cover-410.jpg)
![[Dac-ai fi PR la Protein World] Oana Bulexa (MSLGROUP The Practice): Mi-e greu sa cred ca oamenii din spate nu au stiut ce fac, ca s-au pripit sau ca au scapat situatia de sub control](https://media.iqads.ro/2015/04/collagedwdwdw3333-cover-410.jpg)
![[INSIDER | Business-ul Geometry Global in 2015] Mircea Pascu: Nu cred in agentiile care vin la client cu solutii de crestere de business "gata facute de-acasa"](https://media.iqads.ro/2015/02/mircea-pascu-cover-410.jpg)
![[INSIDER | Business-ul Atelier Sapte in 2015] Andreea Beekman: Piata de creatie evolueaza inevitabil, de la an la an, catre BTL](https://media.iqads.ro/2015/01/fullsizerender33-cover-410.jpg)
![[La shopping cu publicitarii] Sorin Psatta (BBDO Romania): Ador shopping-ul dar ma deprima buying-ul, calatoria e mai atragatoare decat destinatia](https://media.iqads.ro/2014/12/1522776-900986163254394-3393287439150737178-o-cover-410.jpg)
![[La shopping cu publicitarii] Razvan Capanescu (Leo Burnett): Cat de copt e un avocado cand il cumperi iti poate lumina ziua mai bine decat felul in care iti sta parul](https://media.iqads.ro/2014/12/859234-10151429913324500-559718240-o-cover-410.jpg)
![[Festivaluri] Irinel Ionescu: Premiantii la festivaluri nu sunt niste tocilari](https://media.iqads.ro/2014/11/irinel-ionmescu-cover-800-cover-410.jpg)
![[Insider 2007-2014 | Schimbari in business-ul de PR] Cristi Cretan: In Romania, comunicarea in social media prin campanii de PR abia incearca sa-si gaseasca o justificare de business](https://media.iqads.ro/2014/09/cristi-cretan4-cover-410.jpg)
![[Vox Pop] Pe ce cheltuiau banii parintii nostri, inainte sa fie parintii nostri](https://media.iqads.ro/2014/07/colaj-parinti-cover-410.jpg)
![[Vox Pop] Tinerii romani, pusi pe castigat bani si independenta](https://media.iqads.ro/2014/07/voxpop-cover-410.jpg)
![[LIVE TEXT] Marketing Research Conference 2014: Know your consumer](https://media.iqads.ro/2014/06/photo-11-cover-410.jpg)
![[LIVE TEXT] Marketing Research Conference 2014: Next generation research](https://media.iqads.ro/2014/06/photo-22-cover-410.jpg)
