Analiza si evaluarea periodica si obiectiva a structurii, obiectivelor, strategiilor, planurilor de actiune, performantelor si rezultatelor in activitatea de marketing a unei organizatii.
The periodic, orderly, objective review, analysis and evaluation of an organisation's marketing structure, goals, strategies, action plans, performance and results.



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![[Din presa in PR] Simona Firtat: Sunt putini cei care imbatranesc, frumos, in presa](https://media.iqads.ro/2015/01/sf-cover-410.jpg)
![[INSIDER | Business-ul Atelier Sapte in 2015] Andreea Beekman: Piata de creatie evolueaza inevitabil, de la an la an, catre BTL](https://media.iqads.ro/2015/01/fullsizerender33-cover-410.jpg)

![[Jurati de Festival] Mihai Gongu: Suntem cu totii povestitori de meserie. Si cum spui povestea conteaza la fel de mult ca povestea in sine](https://media.iqads.ro/2014/12/poza2-cover-410.jpg)








![[Brandingul si clientii] Adriana si Stefan Liute (Storience): Cea mai neconstructiva atitudine este neatentia, neimplicarea, urmata de atotcunoastere](https://media.iqads.ro/2013/11/branding-21-cover-410.jpg)




![[Update] Schimbarea de platforma Piraeus Bank, comunicata printr-o campanie semnata de Mather Communications](https://media.iqads.ro/2013/02/photo-large-25183-cover-410.jpg)












