Orientare sau filosofie de afacere conform careia succesul organizatiei tine de identificarea eficienta a nevoilor si dorintelor a segmentelor vizate si de satisfacerea eficienta a acestora.
A business orientation or philosophy that holds that organisational success is dependent upon the efficient identification of the needs and wants of target markets and the effective satisfaction of them.






![[Studiu de caz] Grand Effie Romania 2012: Pepsi-Cola - "Si ieri. Si azi", creata de Graffiti](https://media.iqads.ro/2012/06/photo-large-23577-cover-410.jpg)

![[Studiu de caz] Silver Effie Winner: Rivex - "Papusa de lemn", creata de Tempo Advertising](https://www.iqads.ro/res/iqads/placeholders/article.png)







![[AdLife] Octav Gheorghe: "In liceu eram individul care monta cele mai elaborate si mai tembele farse, totul pentru a-mi exersa rasul cavernos"](https://media.iqads.ro/2012/04/photo-large-23000-cover-410.jpg)




![[AdLife] Catalin Rusu: Cand eram mic, voiam sa devin gunoier sau "doctor de memei"](https://media.iqads.ro/2012/04/photo-large-22772-cover-410.jpg)













