A general term for Web-based marketing tools and techniques, including, blogs, podcasting, social media marketing and social network marketing. According to industry studies (and your own observations, no doubt), companies are increasing investment in new marketing and scaling back on traditional marketing. Why? Because new marketing works.


![[INSIDER | Business-ul HIPPOS in 2015] Emanuel Clonda: Ponderea serviciilor de creatie a crescut pana la 60% din cifra de afaceri, restul fiind media si productie](https://media.iqads.ro/2015/01/eme-2-2-cover-410.jpg)
![[INSIDER | Business-ul Atelier Sapte in 2015] Andreea Beekman: Piata de creatie evolueaza inevitabil, de la an la an, catre BTL](https://media.iqads.ro/2015/01/fullsizerender33-cover-410.jpg)
![[INSIDER | Business-ul Jazz in 2015] Diana Benko: Focusul nostru va fi pe serviciile traditionale, alaturi de dezvoltarea noilor divizii de shopper marketing si online video content](https://media.iqads.ro/2015/01/screen-shot-2015-01-14-at-2-53-27-pm-cover-410.jpg)
![[INSIDER | Business-ul Marks in 2015] Demis Ghindeanu: Anul trecut am depasit din nou pragul de 1 milion de euro, cu 20% mai mult decat in 2013](https://media.iqads.ro/2015/01/z2i0125-cover-410.jpg)
![[INSIDER | Business-ul Front Line Marketing in 2015] Doru Spataru: Clientii vor asocia nevoile de comunicare online cu toate activitatile BTL, ceea ce va duce la o crestere aparenta a pietei](https://media.iqads.ro/2015/01/alexandru-doru-spataru-2014-cover-410.jpg)






![[Festivaluri] Oana Bulexa: Brandurile curajoase care fac campanii de impact merita sa fie aplaudate la scena deschisa](https://media.iqads.ro/2014/11/10660129-10204985814267704-9185575370266874130-n-cover-410.jpg)


![[INSIDER 2007-2014 | Schimbari in business-ul de PR] Alexandru Paius: Nu am creat un departament specializat de comunicare online, nu o vedem ca pe o competenta separata de celelalte](https://media.iqads.ro/2014/10/alexandru-paius-cover-410.jpg)

![[INSIDER 2007-2014 | Schimbari in business-ul de creatie] Codin Caradimu: Cand bugetele de marketing se taie ca saculetele atarnate de nacela sa redreseze balonul, relatia are o tendinta vaga de incalzire la nivel interuman](https://media.iqads.ro/2014/10/codin-caradimu-cover-800-cover-410.jpg)

![[Insider 2007-2014 | Schimbari in business-ul de PR] Eliza Rogalski: Relatia client-agentie a evoluat inspre valorizarea omului de PR ca sursa de solutii si idei](https://media.iqads.ro/2014/09/eliza-r-cover-410.jpg)







![[AdStory] Gabor Havasi (McCann Budapest): At Golden Drum, I don’t want to see campaigns for small clients without real business problems](https://media.iqads.ro/2014/08/gabor-havasi-cover-410.jpg)

![[Experienta Cannes] Gabriela Nanu: Dupa discursul lui Mick Ebeling despre Project Daniel, am plecat hotarati sa ne gasim propriul Daniel](https://media.iqads.ro/2014/07/gabriela-nanu-cannes-cover-410.jpg)









