A general term for Web-based marketing tools and techniques, including, blogs, podcasting, social media marketing and social network marketing. According to industry studies (and your own observations, no doubt), companies are increasing investment in new marketing and scaling back on traditional marketing. Why? Because new marketing works.
![[Client Service 2.0] Simina Lambrino (FCB Bucharest): Cea mai mare greseala pe care un account poate sa o faca in raport cu Creatia este sa nu o lase sa se exprime](https://media.iqads.ro/2015/08/img-4468-cover-410.jpg)
![[SMARK KnowHow: Brands and Communities 2015]: Antreprenorii vorbesc despre comunitatile construite in jurul propriilor proiecte](https://media.iqads.ro/2015/05/collage7-cover-410.jpg)
![[UPDATE] MSLGROUP The Practice, Daescu Bortun Olteanu, BDR Associates, Golin Romania si Ogilvy Public Relations Bucharest, shortlistate in cadrul SABRE Awards 2015](https://media.iqads.ro/2015/04/459792-10150941772359361-1881136224-o1-cover-410.jpg)
