Crearea unor produse noi, necesare cresterii comaniei sau pentru inlocuirea produselor aflate in declin; stadiile din procesul de dezvoltare a unui nou produs sunt in mod normal listate ca: generare de idei, vizualizare, dezvoltarea conceptului si testarea lui; formularea strategiilor de marketing, analiza afacerii, productie, testarea pietei si comercializare.
The creation of new products needed for growth or to replace those in the decline stage of their life-cycle; the stages in the new product development process are commonly listed as idea generation; screening; concept development and testing; the formulation of marketing strategies; business analysis; production; market testing; and commercialisation.
![[Research Update] Lacramioara Loghin & Julien Zidaru: O noutate a fost deschiderea din ce in ce mai mare a unor companii catre partea de Design Thinking, in intelegerea mai buna a consumatorului](https://media.iqads.ro/2020/09/fotojet19-cover-410.jpg)
![[Weekend Watch List] Obsesia poveștii](https://media.iqads.ro/2019/07/collage-55-2-cover-410.jpg)
![[Weekend Watch List] Rehab tehnologic si zombie digitali](https://media.iqads.ro/2019/05/collage46-cover-410.jpg)
