Un individ caruia ii este data responsabilitatea de a planifica si coordona activitatile unei firme de marketing, in ceea ce priveste un singur produs, o linie de produse sau piata.
an individual given responsibility for the planning and co-ordinating of a firm's marketing activities related to a single product, product line or market.
![[FIBRA#2 Jury] Aitor Borras (apple tree communications): We can talk about the numerical results of a campaign, about the ROI or whatever you want. But I need more](https://media.iqads.ro/2017/10/aitor-main-cover-410.jpg)
![[Case Study] The HUB Partners - J&B/PP Distributors Romania - "Blending Spirits"](https://media.iqads.ro/2017/06/jbcover-cover-410.jpg)
![[Emigrati in digital] Claudiu Jojatu (Friends\TBWA): Optimistul vede 1. Pesimistul vede 0. In final tot ca-n Matrix o ardem in fiecare zi](https://media.iqads.ro/2016/07/claudiu-jojatu-cover-410.jpg)
![[Proba Pitch] Miruna Ocnarescu (Kaleidoscope Proximity) si perfectionarea pitching-ului: Ce am invatat este ca, fara implicarea pe toata durata procesului a oamenilor foarte seniori, nu merge](https://media.iqads.ro/2017/03/miruna-ocnarescu-cover-410.jpg)
