O aglomerare de atribute tangibile si intangibile care satisfac nevoi, oferite de vanzator cumparatorului. Vezi Actual Product; Augmented Product; Core Product.
a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See Actual Product; Augmented Product; Core Product.
![[Adland neighbours] Bartek Klimaszewski (McCann Worldgroup Poland) & the changes in advertising: "There was more money. There was more rock and roll"](https://media.iqads.ro/2018/10/bartek-klimaszewski-cover-410.jpg)
![[Adland neighbours] Gábor Havasi and Marina Niks (McCann Budapest): We have Russian, Brazilian, French, Persian and American colleagues. All we're missing are Romanians](https://media.iqads.ro/2018/10/marina-gabor-cover-410.jpg)
![[Adland neighbours] Tsanka Krusheva (McCann Sofia): People in Bulgaria are the same as others all over the world. They want to feel alive](https://media.iqads.ro/2018/10/tsanka-cover-410.jpg)
![[Adland neighbours] Jana Savić (McCann Belgrade): "Purchasing power is dictating dreams"](https://media.iqads.ro/2018/09/jana-savic-rastovac-cover-410.jpg)
