(1)Suma ceruta de un mediu de comunicatie unui advertiser pe baza unitatii de timp sau spatiu cumparat. Suma poate varia de la campanii nationale la campanii locale, sau poate fi o suma fixa.(2) A estima marimea audientei al unui canal media, bazat pe monstre de cercetare.
(1) The amount charged by a communications medium to an advertiser based on per unit of space or time purchased. The rate may vary from national to local campaigns, or may be a fixed rate. (2) To estimate a particular media?s audience size based on a research sample.






![[AdBreak #41] Reprezentanti McCann, Papaya si Odyssey despre campaniile lor castigatoare la Effie 2011 si despre jurizare](https://media.iqads.ro/2011/06/photo-large-14406-cover-410.jpg)










