Repositioning

Grija ca un produs sau brand sa ocupe o alta pozitie clara si usor de recunoscut pe piata si in mintile consumatorilor clienti, alta decat cea ocupata in prezent; repozitionarea poate fi necesara sau de preferat daca asteptarile de vanzari nu sunt indeplinite, sau pentru a permite introducerea pe piata a unui nou produs sau brand, sau unul similar. Vezi Market Positioning.

arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies; repositioning may be necessary or desirable if sales expectations are not being met, or to allow for the introduction to the market of a new product or brand, or similar. See Market Positioning.

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