Lista campaniilor nominalizate si castigatoare la Romanian EFFIE Awards 2014

Lista campaniilor nominalizate si castigatoare la Romanian EFFIE Awards 2014

Castigatorii celei de-a 11-a editii a Romanian EFFIE Awards au fost premiati in cadrul Galei Effie Romania 2014, care a avut loc pe 16 iunie, la Ateneul Roman.

PACKAGED FOOD
NOMINEES

Campaign: Easy as MBS

Client: Albalact

Brand: Raraul MBS

Entrant Agency: Graffiti BBDO

Second Agency: Mercury 360

Media Agency: Next

Campaign: More liver, liver, liver

Client: Hame Romania

Brand: Antrefrig

Entrant Agencies: Graffiti BBDO & Kaleidoscope Proximity

Media Agency: Media Planning Group Romania

Campaign: Delikat 365 fairytale chicken dishes

Client: Unilever

Brand: Delikat

Entrant Agency: Friends Advertising

Second Agencies: Senior Hyperactive, Lowe Varsovia

Third Agency: Syscom Digital

Media Agency: Mindshare Media

Campaign: MEDA. All that is tastier in meat

Client: MEDA Prod '98

Brand: Meda

Entrant Agency: Propaganda

Media Agency: Optimedia

Campaign: Cooking Show

Client: Nestle Romania

Brand: Maggi Secretul Gustului

Entrant Agency: Publicis Bucharest

Media Agency: Zenith Media

Campaign: Unisol the Autumn Olympics

Client: Bunge Romania

Brand: Unisol

Entrant Agency: Cohn & Jansen JWT

Media Agency: Zenith Media

BRONZE

Campaign: Delikat 365 fairytale chicken dishes

Client: Unilever

Brand: Delikat

Entrant Agency: Friends Advertising

Second Agency: Senior Hyperactive, Lowe Varsovia

Third Agency: Syscom Digital

Media Agency: Mindshare Media

SILVER

Campaign: Easy as MBS

Client: Albalact

Brand: Raraul MBS

Entrant Agency: Graffiti BBDO

Second Agency: Mercury 360

Media Agency: Next

Campaign: More liver, liver, liver

Client: Hame Romania

Brand: Antrefrig

Entrant Agency: Graffiti BBDO & Kaleidoscope Proximity

Media Agency: Media Planning Group Romania

GOLD

NO WINNER

SNACKS, CONFECTIONARY AND DESERTS

NOMINEES

Campaign: Bucharest Not Budapest

Client: Kandia Dulce

Brand: Rom Chocolate Bar

Entrant Agency: McCann Erickson

Third Agency: MRM WorldWide

Media Agency: Universal McCann

Campaign: Lay's Vault of Crunchiness

Client: PepsiCo Romania

Brand: Lay's

Entrant Agency: Jazz

Second Agency: Graffiti BBDO

Media Agency: MediaCom

Campaign: Lay's - The Duel

Client: PepsiCo Romania

Brand: Lay's

Entrant Agency: Graffiti BBDO

Second Agency: Jazz

Third Agency: Caan Media

Media Agency: OMD

BRONZE

Campaign: Lay's Vault of Crunchiness

Client: PepsiCo Romania

Brand: Lay's

Entrant Agency: Jazz

Second Agency: Graffiti BBDO

Media Agency: MediaCom

SILVER

Campaign: Lay's - The Duel

Client: PepsiCo Romania

Brand: Lay's

Entrant Agency: Graffiti BBDO

Second Agency: Jazz

Third Agency: Caan Media

Media Agency: OMD

GOLD

Campaign: Bucharest Not Budapest

Client: Kandia Dulce

Brand: Rom Chocolate Bar

Entrant Agency: McCann Erickson

Third Agency: MRM WorldWide

Media Agency: Universal McCann

PERSONAL CARE PRODUCTS & SERVICES

NOMINEE

Campaign: Oral-B Power Campaign

Client: Procter & Gamble Romania

Brand: Oral-B

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

BRONZE

NO WINNER

SILVER

Campaign: Oral-B Power Campaign

Client: Procter & Gamble Romania

Brand: Oral-B

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

GOLD

NO WINNER

HOUSEHOLD SUPPLIES & SERVICES

NOMINEES

Campaign: Dero 1st December

Client: Unilever

Brand: Dero

Entrant Agency: Mindshare Media

Second Agency: Engines

Third Agency: Image PR

Campaign: The Romanian Traditional Dish

Client: Procter & Gamble Romania

Brand: Fairy

Entrant Agency: Starcom MediaVest Group

Second Agency: Leo Burnett&Target, The Geeks, Graffiti PR

Third Agency: New View

Media Agency: Mediacom

BRONZE

Campaign: Dero 1st December

Client: Unilever

Brand: Dero

Entrant Agency: Mindshare Media

Second Agency: Engines

Third Agency: Image PR

SILVER

NO WINNER

GOLD

NO WINNER

ALCOHOLIC BEVERAGES - BEERS

NOMINEES

Campaign: Ursus Cooler Launch

Client: Ursus Breweries

Brand: Ursus Cooler

Entrant Agency: Graffiti BBDO

Second Agency: Kubis Interactive

Third Agency: Gavrila & Asociatii

Media Agency: Media Investment

Campaign: Bergenbier Repositioning

Client: Bergenbier S.A.

Brand: Bergenbier

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

Media Agency: Initiative Media

Campaign: Bergenbier Fresh

Client: Bergenbier S.A.

Brand: Bergenbier

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

Media Agency: Initiative Media

Campaign: Entering Top 3 beer brands in Romania

Client: Ursus Breweries

Brand: Ciucas

Entrant Agency: GMP Advertising

BRONZE

Campaign: Entering Top 3 beer brands in Romania

Client: Ursus Breweries

Brand: Ciucas

Entrant Agency: GMP Advertising

SILVER

Campaign: Bergenbier Repositioning

Client: Bergenbier S.A.

Brand: Bergenbier

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

Media Agency: Initiative Media

GOLD

Campaign: Ursus Cooler Launch

Client: Ursus Breweries

Brand: Ursus Cooler

Entrant Agency: Graffiti BBDO

Second Agency: Kubis Interactive

Third Agency: Gavrila & Asociatii

Media Agency: Media Investment

DURABLES

NOMINEES

Campaign: Dacia Stories

Client: Dacia Romania

Brand: Dacia

Entrant Agency: Graffiti BBDO

Second Agency: Publicis Conseil Paris

Media Agency: OMD

Campaign: 24H

Client: Opel Southeast Europe LLC - Romania Office

Brand: Opel

Entrant Agency: Geometry Global Romania

Campaign: Mini Wreck

Client: Opel Southeast Europe LLC - Romania Office

Brand: Opel

Entrant Agency: Geometry Global Romania

Campaign: Tassimo Women's Day

Client: Mondelez International

Brand: Tassimo

Entrant Agency: Cohn & Jansen JWT

Media Agency: Starcom MediaVest Group

Campaign: Childhood Bike

Client: Bicicletele Pegas

Brand: Pegas

Entrant Agency: Publicis Bucharest

Media Agency: Starcom MediaVest Group

Campaign: Manifesto for creativity

Client: Samsung Electronics Romania

Brand: Samsung

Entrant Agency: Starcom MediaVest Group, Digital Star

BRONZE

Campaign: Tassimo Women's Day

Client: Mondelez International

Brand: Tassimo

Entrant Agency: Cohn & Jansen JWT

Media Agency: Starcom MediaVest Group

Campaign: Manifesto for creativity

Client: Samsung Electronics Romania

Brand: Samsung

Entrant Agency: Starcom MediaVest Group, Digital Star

SILVER

Campaign: Mini Wreck

Client: Opel Southeast Europe LLC - Romania Office

Brand: Opel

Entrant Agency: Geometry Global Romania

GOLD

Campaign: Childhood Bike

Client: Bicicletele Pegas

Brand: Pegas

Entrant Agency: Publicis Bucharest

Media Agency: Starcom MediaVest Group

RETAIL

NOMINEES

Campaign: Play with your inspiration

Client: Mega Image

Brand: Mega Image

Entrant Agency: McCann Erickson

Media Agency: United Media

Campaign: Million Ways to Enjoy

Client: eMAG

Brand: eMAG

Entrant Agency: Geometry Global Romania

Media Agency: OMD

Campaign: KFC - Win a garlic sauce in New York

Client: KFC Romania

Brand: KFC Romania

Entrant Agency: McCann Erickson

Media Agency: Universal McCann

Campaign: Everything you can plug in

Client: Carrefour Romania

Brand: Carrefour Hypermarket

Entrant Agency: Publicis Bucharest

Media Agency: Zenith Media

BRONZE

Campaign: Million Ways to Enjoy

Client: eMAG

Brand: eMAG

Entrant Agency: Geometry Global Romania

Media Agency: OMD

SILVER

NO WINNER

GOLD

Campaign: Play with your inspiration

Client: Mega Image

Brand: Mega Image

Entrant Agency: McCann Erickson

Media Agency: United Media

FINANCIAL SERVICES

NOMINEES

Campaign: Stan Patitu

Client: Gothaer Asigurari Reasigurari

Brand: Gothaer

Entrant Agency: Lowe & Partners

Second Agency: Golin Harris

Media Agency: BPN

Campaign: Puncte Oriunde

Client: Bancpost

Brand: Bancpost

Entrant Agency: Lowe & Partners

Media Agency: Media Investment

Campaing: When it matters to you

Client: Provident Financial Romania

Brand: Provident

Entrant Agency: Jazz

Media Agency: Initiative Media

Campaign: The Mother in Law

Client: BCR

Brand: BCR

Entrant Agency: Next Advertising

Media Agency: MEC Media Agency

Campaign: BRD Team Spirit Campaign

Client: BRD

Brand: BRD Groupe Societe Generale

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

Campaign: The real value of Joy

Client: Volksbank Romania

Brand: Volksbank

Entrant Agency: BBDO Group

Media Agency: Media Direction

BRONZE

Campaing: When it matters to you

Client: Provident Financial Romania

Brand: Provident

Entrant Agency: Jazz

Media Agency: Initiative Media

Campaign: Puncte Oriunde

Client: Bancpost

Brand: Bancpost

Entrant Agency: Lowe & Partners

Media Agency: Media Investment

SILVER

Campaign: The Mother in Law

Client: BCR

Brand: BCR

Entrant Agency: Next Advertising

Media Agency: MEC Media Agency

GOLD

Campaign: BRD Team Spirit Campaign

Client: BRD

Brand: BRD Groupe Societe Generale

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

MEDIA & ENTERTAINMENT

NOMINEES

Campaign: Why Don't You Come Over

Client: Mediafax

Brand: Gandul

Entrant Agencies: GMP Advertising & Webstyler

Campaign: Love has changed since once upon a time

Client: ActorieDeFilm

Brand: Love Building

Entrant Agency: Papaya Advertising

BRONZE

NO WINNER

SILVER

Campaign: Love has changed since once upon a time

Client: ActorieDeFilm

Brand: Love Building

Entrant Agency: Papaya Advertising

GOLD

Campaign: Why Don't You Come Over

Client: Mediafax

Brand: Gandul

Entrant Agencies: GMP Advertising & Webstyler

TELECOMMUNICATIONS INTERNET & DATA

NOMINEE

Campaign: Ghita the Social Shepherd

Client: Vodafone Romania

Brand: Vodafone

Entrant Agency: McCann Erickson

Media Agency: UM Romania

BRONZE

NO WINNER

SILVER

NO WINNER

GOLD

Campaign: Ghita the Social Shepherd

Client: Vodafone Romania

Brand: Vodafone

Entrant Agency: McCann Erickson

Media Agency: UM Romania

HEALTCARE PRODUCTS 8 SERVICES

NOMINEES

Campaign: Smart Girls Circle

Client: Merck Sharp & Dohme Romania

Brand: Nuvaring

Entrant Agency: Lowe Medic One

Second Agency: Senior Hyper

Third Agency: Mobile Works

Media Agency: Brand Programming Network

Campaign: The glucometer that fits your lifestyle

Client: Roche Romania

Brand: Accu-Check

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

Third Agency: The Practice

Media Agency: Starcom MediaVest

Campaign: Alive! - the multi-multi-multivitamin

Client: Secom

Brand: Alive!

Entrant Agency: Graffiti BBDO

Media Agency: MEC

BRONZE

Campaign: Alive! - the multi-multi-multivitamin

Client: Secom

Brand: Alive!

Entrant Agency: Graffiti BBDO

Media Agency: MEC

SILVER

Campaign: Smart Girls Circle

Client: Merck Sharp & Dohme Romania

Brand: Nuvaring

Entrant Agency: Lowe Medic One

Second Agency: Senior Hyper

Third Agency: Mobile Works

Media Agency: Brand Programming Network

GOLD

NO WINNER

OTHERS

NOMINEES

Campaign: Big Plans

Client: British American Tobacco Romania

Brand: Pall Mall

Entrant Agency: Geometry Global Romania

Campaign: Varu' te rezolva

Client: tocmai.ro

Brand: tocmai.ro

Entrant Agency: Lowe & Partners

Second Agency: GolinHarris Bucharest

Media Agency: Initiative Media

Campaign: Place an ad on Mercador

Client: Allegro Group Romania

Brand: Mercador.ro

Entrant Agency: The Geeks

Media Agency: OMD

Campaign: MyBRD Mobile App

Client: BRD

Brand: BRD Groupe Societe Generale

Entrant Agency: Leo Burnett & Target

Second Agency: ileo Marketing Interactiv

Third Agency: Breeze Mobile

BRONZE

NO WINNER

SILVER

Campaign: Place an ad on Mercador

Client: Allegro Group Romania

Brand: Mercador.ro

Entrant Agency: The Geeks

Media Agency: OMD

GOLD

Campaign: Varu' te rezolva

Client: tocmai.ro

Brand: tocmai.ro

Entrant Agency: Lowe & Partners

Second Agency: GolinHarris Bucharest

Media Agency: Initiative Media

SUSTAINED SUCCESS

NOMINEES

Campaign: As it used to be

Client: Friesland Campina

Brand: Napolact

Entrant Agency: Propaganda

Media Agency: Universal McCann

Campaign: Return to purity

Client: Valvis Holding

Brand: Aqua Carpatica

Entrant Agency: Cohn & Jansen JWT

Media Agency: Media Investment

BRONZE

NO WINNER

SILVER

Campaign: Return to purity

Client: Valvis Holding

Brand: Aqua Carpatica

Entrant Agency: Cohn & Jansen JWT

Media Agency: Media Investment

GOLD

Campaign: As it used to be

Client: Friesland Campina

Brand: Napolact

Entrant Agency: Propaganda

Media Agency: Universal McCann

SHOPPER MARKETING

NOMINEES

Campaign: Compliments

Client: Procter & Gamble Romania

Brand: P&G Multibrand

Entrant Agency: Geometry Global Romania

Campaign: Roll Out Advantage

Client: Procter & Gamble Romania

Brand: P&G Multibrand

Entrant Agency: Geometry Global Romania

Campaign: Time for movies

Client: Procter & Gamble Romania

Brand: P&G Multibrand

Entrant Agency: Geometry Global Romania

BRONZE

Campaign: Time for movies

Client: Procter & Gamble Romania

Brand: P&G Multibrand

Entrant Agency: Geometry Global Romania

SILVER

Campaign: Roll Out Advantage

Client: Procter & Gamble Romania

Brand: P&G Multibrand

Entrant Agency: Geometry Global Romania

GOLD

NO WINNER

BRAND EXPERIENCE

NOMINEES

Campaign: Coke Tweets

Client: The Coca-Cola Company

Brand: Coca-Cola

Entrant Agency: McCann Erickson

Campaign: Live up the summer - Hit the road only with Pepsi

Client: PepsiCo Romania

Brand: Pepsi

Entrant Agency: GolinHarris

Second Agency: Graffiti BBDO

Campaign: Live Radio Vending Machine

Client: Strauss Romania

Brand: Doncafe

Entrant Agency: McCann Erickson

Second Agency: MRM Worldwide Romania

Media Agency: Universal McCann

Campaign: Go for Gold!

Client: Unilever South East Central Europe

Brand: Magnum Gold

Entrant Agency: Wunderman Romania

Media Agency: Mindshare Media

BRONZE

Campaign: Go for Gold!

Client: Unilever South East Central Europe

Brand: Magnum Gold

Entrant Agency: Wunderman Romania

Media Agency: Mindshare Media

SILVER

NO WINNER

GOLD

NO WINNER

GOODWORKS EFFIE – BRANDS (CSR)

NOMINEES

Campaign: Today you won't be abused

Client: Sensiblu Foundation

Brand: Sensiblu Foundation

Entrant Agency: Geometry Global Romania

Campaign: Care for children

Client: The Coca-Cola Company

Brand: Dorna

Entrant Agency: McCann Erickson

Campaign: Made in Andrei's country!

Client: OMV Petrom

Brand: Petrom

Entrant Agency: Graffiti BBDO

Second Agency: Graffiti PR

Third Agency: Webstyler

Media Agency: Optimedia

Campaign: Why Don't You Come Over

Client: Mediafax

Brand: Gandul

Entrant Agencies: GMP Advertising & Webstyler

BRONZE

Campaign: Care for children

Client: The Coca-Cola Company

Brand: Dorna

Entrant Agency: McCann Erickson

SILVER

Campaign: Made in Andrei's country!

Client: OMV Petrom

Brand: Petrom

Entrant Agency: Graffiti BBDO

Second Agency: Graffiti PR

Third Agency: Webstyler

Media Agency: Optimedia

GOLD

Campaign: Why Don't You Come Over

Client: Mediafax

Brand: Gandul

Entrant Agencies: GMP Advertising & Webstyler

GOODWORKS EFFIE – NON-PROFIT

NOMINEE

Campaign: A chance for life

Client: React

Brand: React

Entrant Agency: Graffiti BBDO

BRONZE

NO WINNER

SILVER

NO WINNER

GOLD

Campaign: A chance for life

Client: React

Brand: React

Entrant Agency: Graffiti BBDO

MEDIA INNOVATION

NOMINEE

Campaign: Coca-Cola Live Tweets

Client: The Coca-Cola Company

Brand: Coca-Cola

Entrant Agency: UM Romania

Second Agency: McCann Bucharest

Third Agency: MRM WorldWide

BRONZE

NO WINNER

SILVER

Campaign: Coca-Cola Live Tweets

Client: The Coca-Cola Company

Brand: Coca-Cola

Entrant Agency: UM Romania

Second Agency: McCann Bucharest

Third Agency: MRM WorldWide

GOLD

NO WINNER

SINGLE MEDIA COMPANY ACTIVATION

NOMINEE

Campaign: Coccolino Suleyman

Client: Unilever

Brand: Coccolino

Entrant Agency: Mindshare Media

Second Agency: Friends Advertising

BRONZE

NO WINNER

SILVER

Campaign: Coccolino Suleyman

Client: Unilever

Brand: Coccolino

Entrant Agency: Mindshare Media

Second Agency: Friends Advertising

GOLD

NO WINNER

GRAND EFFIE

NOMINEES

Campaign: Childhood Bike

Client: Bicicletele Pegas

Brand: Pegas

Entrant Agency: Publicis Bucharest

Media Agency: Starcom MediaVest Group

Campaign: Ghita the Social Shepherd

Client: Vodafone Romania

Brand: Vodafone

Entrant Agency: McCann Erickson

Media Agency: UM Romania

Campaign: Why Don't You Come Over

Client: Mediafax

Brand: Gandul

Entrant Agencies: GMP Advertising & Webstyler

Campaign: Bucharest Not Budapest

Client: Kandia Dulce

Brand: Rom Chocolate Bar

Entrant Agency: McCann Erickson

Third Agency: MRM WorldWide

Media Agency: Universal McCann

WINNER GRAND EFFIE 2014

Campaign: Ghita the Social Shepherd

Client: Vodafone Romania

Brand: Vodafone

Entrant Agency: McCann Erickson

Media Agency: UM Romania

Aboneaza-te la newsletterul IQads cu cele mai importante articole despre comunicare, marketing si alte domenii creative:
Info


MindShare Media

Mindshare are a global, multi-award winning, media agency network of 9300 people across 86 countries united by the desire to create new media experiences. What we do Modern marketing requires more than just media... vezi detalii »

Mercury360

Cu o istorie de peste 25 de ani in Romania si, in continuare independenti, full-service, suntem una dintre putinele agentii care au capabilitatile necesare pentru a deveni partener pe intreaga durata a unei campanii,... vezi detalii »

Festivaluri

Subiecte

Sectiune



Branded


Related