Return On Ad Spend (ROAS) măsoară care este venitul câștigat de business în urma investițiilor în campaniile de marketing online într-o anumită perioadă. Mai exact, ROAS măsoară cât de eficient este cheltuit bugetul alocat.
ROAS poate fi calculat prin împărțirea vânzărilor venite prin intermediul campaniilor de marketing online la costul total al acestora într-un anumit interval de timp
Formula pentru a calcula acest indicator este: Revenue / Cost = ROAS
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