Proiectarea , implementarea si controlul activitatii de marketing, care are scopul de a promova cauzele sau ideile sociale dintr-un grup tinta al unei societati, o forma de marketing non-profit
the design, implementation and control of marketing activity intended to promote social causes or ideas within a target group in a society; a form of non-profit marketing.
![[FIBRA#2 Jury] Till Eckel (Jung von Matt): Be calm and focus on having ideas. No matter what the marcom industry happens to be talking about at the moment](https://media.iqads.ro/2017/10/till-img-65631-cover-410.jpg)
![[Juratii FIBRA #2] Levan Lepsveridze (Leavingstone): Agentiile din tari aflate in curs de dezvoltare au sanse mai mari de a-i convinge pe clienti sa-si asume anumite riscuri](https://media.iqads.ro/2017/09/18033339-10155271380874695-2016106690975820036-n-cover-410.jpg)
![[Hai #NETLIBERARE la content video] Brieful pare simplu, dar nu-i chiar usor. Ponturi de la Victor Stroe si Alin Marghidanu (Leo Burnett Romania) pentru competitia Young FIBRA](https://media.iqads.ro/2017/09/collageyoungfibra-cover-410.jpg)
![[Bunul gust NESCAFE Alegria] Bunul gust al cafelei NESCAFE Alegria si-a gasit designul cel mai cel](https://media.iqads.ro/2017/09/castigator-nescafe-cover-410.jpg)
![[FIBRA#2 Jury] Casey Rand (Droga5): Hopefully we'll all come away feeling inspired and have a fire lit under our asses to do better work. That's the main value in award shows](https://media.iqads.ro/2017/09/caseyrand-headshot-cover-410.jpg)
![[Bunul gust NESCAFE Alegria] Creativii harnici au înscris, restul lumii îi votează cu nezaț până pe 25 septembrie](https://media.iqads.ro/2017/09/800x450-vot-cover-410.jpg)
