Websites and applications that enable users to create and share content or to participate in social networking.
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:
- Social media are interactive Web 2.0 Internet-based applications.
- User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.
- Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.
- Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.




![[Studiu de caz] My Doggy Bag is a Goodie Bag, campanie Unilever Food Solutions impotriva risipei mancarii in restaurante](https://media.iqads.ro/2012/11/photo-large-24541-cover-410.jpg)
![[Studiu de caz] Biblionet – Cautatorii de povesti, o campanie GMP PR si The Cell](https://media.iqads.ro/2012/11/photo-large-24537-cover-410.jpg)





![[On the move] Oameni noi la Ogilvy](https://media.iqads.ro/2012/11/photo-large-24500-cover-410.jpg)
![[Versus] Carmen Georgescu (Electrolux): piata de electrocasnice din Romania VS alte tari din Europa de Sud-Est](https://media.iqads.ro/2012/10/photo-large-24478-cover-410.jpg)








![[Dupa 6] Violeta Niculae (TITAN SA): "un marketer bun trebuie sa fie un visator calculat"](https://media.iqads.ro/2012/10/photo-large-24369-cover-410.jpg)









