Because social media audiences represent some of your most engaged prospects online, having the ability to keep your brand in front of them, even after they leave your social networks, can help you generate potential customers.
With social retargeting, you can use the links shared through Twitter, Facebook, LinkedIn and other social channels to create retargeting pools.
When prospective customers click on a shared link, a cookie is placed on their browsers, putting them into a retargeting pool so that you can now keep your brand and messages in front of them.






![[Punct. Și de la capăt] Dragoș Smeu: După un gap de 3 ani în care prognozele noastre au fost complet date peste cap de factori externi sperăm la un 2024 cât mai predictibil](https://media.iqads.ro/2024/01/247617684-10222286482094104-1953316825647744997-n-cover-850-cover-410.jpg)













![[Optimism de business] Iuliana & Razvan Penciu: Am observat că începe să conteze din ce în ce mai mult dimensiunea etică a produselor pe care oamenii le cumpără](https://media.iqads.ro/2021/03/pjimage-cover-410.jpg)








![[Case Study] King Rolls și Craft Interactive analizează cifrele din 2019](https://media.iqads.ro/2020/01/studiu-de-caz-king-rolls-cover-cover-410.jpg)











