This pervasive phrase (which was one of our top cultural trends of 2015) sounds weird, but is simple to understand: Everything with an an on/off switch will soon be connected to the Internet. We have already seen major developments in the Internet of Things — thermostats, security systems, refrigerators, and wearable tech are all early adopters of wi-fi compatibility. Marketers should prepare, for lack of a better word, for the Internet of ALL Things. This will mean greater opportunity to connect and interact with customers through entirely new methods, in markets that traditionally don’t delve into user engagement and interaction (i.e. the kitchen appliance industry).