Trading Up

Adaugarea unei versiuni mai scumpe, mai calitative, al unui produs, in general pentru a creste vanzarile unui produs prin asocierea pe care consumatorul o face intre imaginea produsului cu un model mai prestigios. Vezi Trading Down

adding a higher-priced, higher-quality version of a product to the range, generally to increase sales of the lower-priced model through consumer association of its image with the more prestigious model. See Trading Down.

Articole in care e folosit acest termen