Advertised product: Cafe network
Bushe is a big chain of 40 city cafes in St. Petersburg. Over 20 years of work, Bush has become an integral part of St. Petersburg, because of its special urban spirit, architecture, people and their stories. Bushe's philosophy is based on a simple formula - “есть настоящее”, a wordplay translates as "keep eat [it] true [real]". It focuses on the content, and not on the external gloss. Inspired by this philosophy, a laconic identity was based on urban textures, a muted palette and monochrome fonts. Visual accents of the city's environment are used for all printed materials - posters, business cards, souvenirs, packaging and outdoor advertising.