McCann Erickson comunica MasterCard @ TIFF

07 Jun. 2010, 00:00 AM • AdNews • McCann PR

Echipa de creatie a McCann Erickson a dezvoltat campania de comunicare MasterCard@TIFF, cea de-a doua editie in care compania MasterCard se alatura iubitorilor de film, pe intreaga perioada a festivalul de la Cluj-Napoca, Transilvania International Film Festival (TIFF).

Campania de promovare a MasterCard@TIFF a constat in realizarea a doua interviuri - cu Mircea Albulescu si Tamara Buciuceanu - in care cei doi mari actori ai scenei romanesti impartasesc publicului momente "priceless" din cariera lor. Materialele au fost difuzate pe toata perioada festivalului, inainte de inceperea filmelor din cadrul Zilelor Filmului Romanesc.

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