CONTEXT:
The “Conversations about consent: One NO is enough” campaign addresses one of Romania’s most urgent social issues: the lack of a culture of consent and the need to educate young people on respecting personal boundaries. Through a simple yet powerful message, it challenged harmful norms related to the pressure placed on women to justify their refusals. Acting as a true ally to the community, Vodafone and the Vodafone Foundation demonstrated how a brand can spark an essential dialogue, provide accessible digital education, and create real impact in everyday life — proving the power of technology as a force for social good. Vodafone stands for more than connectivity; it represents technology with purpose. “Connecting people for a better future” inspires initiatives that use technology to address pressing social issues.
