Pasii care se fac in planificarea unei campanii publicitare; pasii includ identificarea pietei tinta, stabilirea obiectivelor de advertising, dezvoltarea unui buget de advertising, dezvoltarea strategiilor de advertising, selectarea canalelor mediatice adecvate si evaluarea eficientei.
The steps or stages taken in planning an advertising campaign; the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, developing the advertising strategies, selecting the appropriate media, and evaluating the advertising effectiveness.
![[Weekend Watch List] Ce definește o generație](https://media.iqads.ro/2019/06/collage50-2-cover-410.jpg)
![[Adland neighbours] Rafal Baran (FCB Bridge2Fun Poland): We do a lot of humor. We like as the other post-communist nations, to be admired, valued and flattered](https://media.iqads.ro/2018/08/rafal-baran-fcb-b2f-warsaw-profile-cover-410.jpg)
![[FIBRA#2 Jury] Howard Finkelstein (Wieden + Kennedy New York): Award shows are great, but it’s another thing entirely to be recognized by people who don’t care a lick about advertising](https://media.iqads.ro/2017/10/img-5126-cover-410.jpg)
![[FIBRA#2 Jury] Levan Lepsveridze (Leavingstone): I believe agencies in developing countries have much better chances at persuading clients to take risky steps](https://media.iqads.ro/2017/09/18033339-10155271380874695-2016106690975820036-n-cover-410.jpg)
![[Strategul si juniorii] Dimitris Tsoutsos (McCann Worldgroup Romania): Usually the ones who come from outside the industry add value to the agency](https://media.iqads.ro/2017/08/d-tsoutsos-head-of-strategy-mccann-bucharest1-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Ogilvy Romania - Where's Mr. Applehead? / Strongbow / Heineken](https://media.iqads.ro/2016/05/cap-de-mar-cover-410.jpg)
