Originally, the term was web log or weblog and eventually...blog. Individuals, small business and even large corporations write articles, commentaries, and the like, publishing regularly on their website. A primary component of the inbound marketing method, blogging helps to drive website traffic, builds thought leadership and authority, and drives leads.























![[Digitalul in PR] Alina Damaschin (Rogalski Damaschin PR): Au aparut structuri noi, pozitii noi, campanii premiate in competitii nu doar de PR, dar si de digital](https://media.iqads.ro/2013/11/photo-large-277034-cover-410.jpg)
![[Digitalul in PR] Mihaela Negru (Echipa de PR): Cred ca ne putem considera norocosi pentru ca invatam lucruri noi zilnic fara sa uitam de ceea ce faceam inainte](https://media.iqads.ro/2013/11/pr-digital-2-cover-410.jpg)















