Un raport despre constituirea unei companii, continand definitia misiunii pe care compania si-o asuma, oportunitatile identificate, obiectivele, strategiile si planurile de actiune, masuri de control si evaluare.
A blueprint for building a company, containing a definition of the company's mission, identified opportunities, objectives, strategies and action plans and control and evaluation measures.






![[Client local/Multinational] Alina Buzatu: Clientii locali aproba creatia, de multe ori, pe “gut feeling”, chiar daca poate nu e cea mai comoda solutie](https://media.iqads.ro/2014/11/buzatu-cover-800-cover-410.jpg)






![[INSIDER 2007-2014 | Schimbari in business-ul de PR] Catalina Rousseau: Uniformizarea cerintelor de servicii ar fi sfarsitul erei comunicarii creative](https://media.iqads.ro/2014/10/catalina-rousseau-stan-cover-410.jpg)



![[INSIDER 2007-2014 | Schimbari in business-ul de creatie] Emanuel Clonda: Brand equity-ul s-a transformat in reducere de pret, iar creatia a migrat catre departamentul de vanzari](https://media.iqads.ro/2014/10/eme-21-cover-410.jpg)


![[INSIDER 2007-2014 | Schimbari in business-ul de media] Alexandra Iavorschi: Din punctul de vedere al pietei media, 2007 si 2014 apartin unor ere diferite](https://media.iqads.ro/2014/09/alexandra-iavorschi-starcom-cover-800-cover-410.jpg)




![[AdStory] Gabor Havasi (McCann Budapesta): Nu vreau sa vad la Golden Drum campanii pentru clienti mici fara probleme adevarate de business](https://media.iqads.ro/2014/08/gabor-havasi1-cover-410.jpg)



![[LIVE TEXT] Marketing Research Conference 2014: Digital research case studies for SMEs](https://media.iqads.ro/2014/06/imag7031-cover-410.jpg)

![[ICEEfest 2014] Agentiile de publicitate – promotor al sustenabilitatii?](https://media.iqads.ro/2014/06/img-0910-cover-410.jpg)









