Corporate Branding

Asocierea numelui corporatiei cu un anumit brand in marketingul de produs, de obicei pentru asigurarea ca introducerea noilor produse va fi mai usor acceptata; difera de brandingul de familie prin aceea ca brandingul de corporatie este folosit pentru toate produsele companiei, si nu pentru o familie de produse. Vezi Family Brand; Individual Brand; Individual Brand Name; Product Line Brand Name; Single Brand Name.

Associating the name of a corporation with the individual brand name in product marketing, usually to ensure that new product introductions will be more readily accepted; differs from family branding in that corporate branding is used for all products of the company or division rather than merely for a family of brands. See Family Brand; Individual Brand; Individual Brand Name; Product Line Brand Name; Single Brand Name.

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