Mesaj publicitar adresat consumatorului pentru a avea un raspuns imediat, fie prin sunarea companiei, fie printr-un cupon sau prin ridicarea unui cupon de la magazin.
Advertising that is designed to get the customer to respond immediately, whether by calling the company, clipping a coupon or redeeming a coupon at a store.
![[Inspiration Archive] Nick Law: Creativity in the Age of Invention](https://media.iqads.ro/2019/06/nick-law-creativity-in-the-age-of-invention-cover-410.jpg)
![[UPDATE] Cannes Lions 2016. Un premiu Gold, doua premii Silver si un Bronze la PR pentru campaniile romanesti. Alte 7 shortlistari la gala de maine](https://media.iqads.ro/2016/06/13497519-10155246741178539-1372513295318586484-o-cover-410.jpg)
![[Teritorii noi in publicitate] Nicoleta Dumitru (Performance Marketing Specialist, Initiative), despre zona din digital care inchide tot traseul cumparatorului](https://media.iqads.ro/2015/09/nicoleta-dumitru-2-highres-cover-410.jpg)
![[AdLife] Irina Becher (Leo Burnett): Am decis sa ma angajez in publicitate pentru ca parea jobul de vis. Si chiar este.](https://media.iqads.ro/2013/08/photo-large-26801-cover-410.jpg)
![[UPDATE] Carat si The Geeks reprezinta Romania la IAB MIXX Awards Europe 2013](https://www.iqads.ro/res/iqads/placeholders/article.png)
