Forta unei reclame sau a unui mesaj asupra consumatorului; advertisingul de televiziune, de exemplu, deoarece combina imaginea si sunetul, va avea in mod normal un impact mai mare decat printurile.
The force that an advertisement or message will have on a target consumer; television advertising, for example, because it combines sight and sound, will typically have greater impact than print media.
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![[Uite, sex!] Radu Pilat (Heist Industries): Daca vorbim de Romania, cred ca sexul vinde cu adevarat doar in muzica](https://media.iqads.ro/2016/07/radu-pilat-managing-partner-heist-industries-cover-800-cover-410.jpg)
![[Pariu pe sport] Cătălin Moise (Stanleybet România): Suntem parteneri activi în programul Joc Responsabil și monitorizăm continuu comportamentele clienților](https://media.iqads.ro/2018/09/moise-stanley-cover-410.jpg)
![[Partidul Brandurilor] Dragos Fratila (GBR International): Nu cred ca societatea romaneasca e pregatita pentru interventii politice din partea companiilor](https://media.iqads.ro/2018/09/fratila2-cover-410.jpg)
