Abordare formala, planificata a olectarii, analizei, interpretarii si raportarii informatiei necesare in luarea deciziilor.
A formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making
![[Marketing Research 2010] Cine este dusmanul pretestarii?](https://www.iqads.ro/res/iqads/placeholders/article.png)
