Evaluarea reusitelor unui program dupa ce acesta s-a incheiat; de obicei in termeni de acoperire si frecventa( vezi: Average Frequency, Effective Frequency, Effective Reach, Frequency, Frequency Distribution, Impressions, Net Reach, OTS/OTH, Reach).
Evaluation of a schedule's achievements after the event, usually in terms of reach and frequency (see Average Frequency, Effective Frequency, Effective Reach, Frequency, Frequency Distribution, Impressions, Net Reach, OTS/OTH, Reach).
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