O aglomerare de atribute tangibile si intangibile care satisfac nevoi, oferite de vanzator cumparatorului. Vezi Actual Product; Augmented Product; Core Product.
a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See Actual Product; Augmented Product; Core Product.
![[AdStory] John Pallant (Saatchi & Saatchi): It takes lots of ideas to get from "good" to "great"](https://media.iqads.ro/2013/10/photo-large-27118-cover-410.jpg)
