O aglomerare de atribute tangibile si intangibile care satisfac nevoi, oferite de vanzator cumparatorului. Vezi Actual Product; Augmented Product; Core Product.
a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See Actual Product; Augmented Product; Core Product.
![[Strategic Planning] Diana Ceausu (McCann Erickson): Ca strateg trebuie sa fii constient de un adevar simplu si oarecum dureros: daca nu adaugi valoare, adaugi un cost](https://media.iqads.ro/2013/04/photo-large-25537-cover-410.jpg)
![[IQads Kadett] Radu Ionescu (Kinecto) despre cum comunica un brand pe Facebook](https://media.iqads.ro/2013/04/photo-large-25491-cover-410.jpg)
![[Training IQads Kadett] Radu Bogdan (Brennan Research & Consultants) despre cercetarea cantitativa si calitativa](https://media.iqads.ro/2013/04/photo-large-25484-cover-410.jpg)
