Screening

O etapa incipienta in procesul de dezvoltare al unui produs cand ideile pentru noi produse sunt alese si testate pentru a le identifica pe cele pe care firma le-ar putea dezvolta in mod profitatbil, 2 mari abordari ale testarii de idei sunt posibile, judecata manageriala si evaluarea clientului. Vezi Drop Error; Go Error; New Product Development.

an early stage in the new product development process when ideas for new products are sifted or screened to identify those that the firm might profitably develop; two broad approaches to idea screening are possible: managerial judgement and customer evaluation. See Drop Error; Go Error; New Product Development.

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