Update is the IQads & SMARK service for publishing press releases and cases about projects coming from agencies, brands, companies, related to their communication, marketing, events and CSR.
Update covers 3 categories:
a) Press releases
b) Case Studies
c) Company/ Agency specific and specialized best practice articles
The cost of publishing them is 300 euro + TVA.
[RO company/with VAT] - Online/ card payment: https://mpy.ro/5ygjheev
[EU company / non VAT] - Online/ card payment: https://mpy.ro/5ygjhgev
Guidelines for the 3 categories:
a) Press releases
Details and structure of the press release must respect the following conditions:
- informative style, clear, concise
- neutral tone, expressed in the 3rd person
- any 1st person expressions must be attributed to the project manager, general manager, etc being quoted
Detailed: The GuideLine
A press release is published on IQads or SMARK based on the native fit of the information that the press release is referring to.
Press Release Examples:
IQads / MullenLowe
Farmec și MullenLowe dedică anul centenarului “Unirii la feminin”
IQads / Foodwise
Cifra de afaceri a grupului de comunicare HELLO a depășit 3 milioane de euro în 2017
IQads / Romanian Artists Agency
Romanian Artists Agency semnează campania Nokia Mobile #Unitefor #Love. Adrian Despot, Cristina Neagu și Marius Manole sunt parte din campanie
IQads / PGM!
PGM! și L2 au câștigat pitch-ul Mercedes-Benz Financial Services
IQads / McCann
BIHOR COUTURE – O marcă tradițională românească ține piept plagiatului marilor case de modă
IQads / BancPost
“Te vedem asa cum esti tu” – noua campanie de imagine a Bancpost
IQads / Pernod Ricard / ABSOLUT VODKA
"Votca ce nu are nimic de ascuns”, comunica credinta Absolut, aceea ca toate companiile au datoria sa devina sustenabile
IQads /BT & MSLGROUP The Practice
Noua campanie Visa şi Banca Transilvania: “Încă mai plăteşti cash în 2018?”
IQads / Tohani Romania
Siel, un vin românesc cu suflet sud-african
SMARK / Selgros
Selgros si clientii sai doneaza carti, jucarii si resurse financiare prin campania „Selgros iti dubleaza bunatatea”
SMARK / URBB & Golin Bucuresti
Vânzările Carlsberg în România au crescut cu 21% în 2017
SMARK / IKEA & MSLGROUP The Practice
IKEA Group susține egalitatea de șanse la locul de muncă
SMARK / Starbucks & RANEvents
Destinația hot a Bucureștiului este Starbucks Reserve ™
b) Case Studies
Case Studies about communication, marketing or CSR projects are also assimilated to this service.
Information within a Case must be:
- informative in style, clear, concise
- neutral in tone, expressed in the 3rd person
- focused on describing the following parts of a project's flow:
THE CONTEXT,
THE NEED,
THE BRIEF,
THE CHALLENGE,
THE STRATEGY,
THE SOLUTION/THE FIX,
THE EFFECTS/IMPACT/RESULTS
THE TEAM INVOLVED
Case Studies Examples:
IQads / Golin
[Case Study] KFC România - "RANDOM"
IQads / Friends\TBWA
[Case study] Creația SuperScrieri 2019: cum au ilustrat grafic adevărul cei de la Friends \ TBWA \ Bucharest și Fundația Friends for Friends
IQads / Jazz Communication
[Case Study] Jazz Communication - Provident - "When it matters to you"
IQads / MindTreat Studios
[Case study] Benji Allosaurus, un proiect dezvoltat de Mind Treat Studios pentru Carrefour
IQads / DDB
[Case Study] DDB Romania - Comedy Central/Viacom International - "Facing the Romanian Reality"
IQads / Cohn&Jansen JWT
[Case Study] Cohn&Jansen JWT - AQUA Carpatica/Valvis Holding - "AQUA Scanner"
c) Company/ Agency specific and specialized best practice articles
This type of Articles is also part of the Update service.
Information inside the material has to be:
- informative in style, clear, concise, in a neutral tone
- including a know-how component
- created by a specialist within the agency/company
Best Practice Articles:
IQads / DWF
Andreea Murărița, DWF: 11 sfaturi de optimizare video pe YouTube pentru magazinul tău online
IQads / Interactions
3 moduri de promovare organică a conţinutului tău
IQads / MAINSTAGE THE AGENCY
Michael Adrian Mircea, MAINSTAGE THE AGENCY:
"Cred că asistăm la nașterea unor noi medii de exprimare, ce vor deveni o parte integrantă a vieții de zi cu zi a oamenilor."
IQads / KANTAR
Aveti reclame campioane pentru evenimentele cu audienta mare din acest an?
IQads / White PR
Lavinia Pavel: 10 întrebări pe care să ți le pui înainte să lucrezi cu o firmă de PR
IQads / bpv Grigorescu Stefanica
Exploatarea popularității influencerilor - publicitate fără limite?
IQads / Initiative Media
Despre evoluția consumului de TV: Despărțirea drumurilor între televiziune și televizor
IQads / Godmother
Valentin Vacarus (Godmother): Tendinte BTL 2019
IQads / Kooperativa
Eduard Ștefan Bulai, Kooperativa 2.0: 6 mituri despre website și aplicații pe care trebuie să le depășești atunci când deții o afacere și ai o prezență digitală
IQads / Formula4
Ciprian Susanu, Formula4: 2021 și trendurile digitale care vor influența relevant industria de marcomm locală
IQads / MTH Digital
Robert Dumitru, MTH Digital: ROAS și COCA - KPI principali pentru optimizarea campaniilor de marketing online pentru e-commerce
Costs
Depending on annual volume:
- 1 Update: 300 euro | Online/ card payment: https://mpy.ro/5ygjhgev
- 2 Update: 550 euro | Online/ card payment: https://mpy.ro/5ygqcmev
- 3 Update: 750 euro | Online/ card payment:: https://mpy.ro/5ygqcnev
- 5 Update: 1.000 euro | Online/ card payment:: https://mpy.ro/5ygqcpev
- 10 Update: 1.500 euro | Online/ card payment: https://mpy.ro/5ygqcqev
- 20 Update: 2.500 euro | Online/ card payment: https://mpy.ro/5ygqcrev
- 30 Update: 3.500 euro | Online/ card payment: https://mpy.ro/5ygqcsev
Restrictions:
- The validity of the Update package is 1 year from the moment of activation.
- There is no consumption carried over to the next year or consumed after the package's validity period.
- Consumption refers to the press releases issued by the agency regarding its projects.
But they cannot include the releases of another agency or marcom company. Other agencies can buy their own service package.
Publishing an Update:
>> Publishing on the dedicated page
>> Listing on the homepage // 7 days
>> Share on social media on IQads & SMARK accounts:
over 125,000 fans IQads, Facebook;
over 20,000 fans IQadsNews, Facebook;
over 12,000 fans SMARK, Facebook
and over 8,000 fans IQads & SMARK, LinkedIn
>> Inclusion in the IQads newsletter
Order flow:
Send a description of your order via email: [email protected]
including the billing details of the company for which the order is placed and/or a PO.
If you also need a contract, the steps are below:
- Fill in the contract details - Contract_Blue_Idea_all_services [download]
- Sign it and send it to us:
ATTN: Andrei Barbu / [email protected] ] - We will then also sign it and return a copy.
Implementation flow:
- Send your press release/case study/ article in a txt, odt, rtf, doc format + image(s) attached to the email
IMPORTANT:
a landscape format image is the minimum requirement .
Minimum size: 850 x 478 pixels. No text on the image.
This image will be the cover - to showcase the article. - If the press release/ case study refers to a campaign, you can upload the creations by sending them to AdSubmission.IQads.ro
All details related to the press release must be sent at:
[email protected] with CC: [email protected]
Publishing:
>> materials submitted by 18:00 are published during the same day
>> those submitted after 18:00, will be published the following working day
Contact details: [email protected] / Attn: Andrei Barbu
Links:
IQads & SMARK services for:
>> Agencies | >> PR Agencies | >> Brands and companies
Online Payment Options: Payment links
Legal Info: Blue Idea Online (IQads & SMARK) collaboration agreement
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